Executive - Marketing

Job Summary

Main Objective of the RoleWe are looking for a Social Media Executive who understands how to translate healthcare expertise into engaging, trustworthy, and patient-friendly content.This role goes beyond posting, you will own the content thinking, planning, and execution across social platforms, ensuring our communication is empathetic, credible, and impactful.

Key Responsibilities

• Content Thinking Strategy: Develop monthly content calendars aligned with brand, campaigns, and medical priorities; Translate doctor inputs into simple, engaging, and patient-centric content; Bring fresh content ideas (reels, series, formats, hooks, storytelling); Ensure the right mix of education, emotion, and engagement
• Social Media Management: Manage day-to-day content across platforms (Instagram, Facebook, YouTube, LinkedIn etc.); Write captions that are clear, empathetic, and non-promotional; Ensure consistency in tone, visual language, and brand guidelines; Coordinate with designers video editors for execution
• Doctor Medical Content Coordination: Work closely with doctors to: Plan video topics; Guide them on content formats; Ensure compliance (no misleading claims, ethical communication); Be able to extract content from conversations, not depend on scripts alone
• Campaign Performance Support: Support campaign execution (health day campaigns, awareness days, launches); Track performance of content (reach, engagement, saves, shares etc.); Identify whats working and suggest improvements
• Trend Platform Understanding: Stay updated with Instagram/Reels trends, hooks, and formats; Adapt trends to healthcare in a sensitive and relevant way; Experiment with new formats while maintaining brand credibility

Qualifications

• Education: Degree
• Experience: 0 to 1 year
• Knowledge and Specific Skills: Content Mindset
• Communication Skills: Strong written English (clear, simple, non-jargon); Ability to write for emotion + clarity
• Execution Ability: High ownership, can manage calendars, deadlines, and coordination
• Digital Platform Understanding: Good understanding of Instagram, Facebook, and YouTube; Knows basics of engagement metrics and content performance
• Healthcare Sensitivity: Understands the importance of ethical communication; Avoids exaggerated claims, fear-based messaging, or misinformation

Good to Have

• Experience in healthcare / wellness / hospital marketing
• Experience in short-form video content (Reels)
• Basic understanding of paid campaigns
• Familiarity with compliance guidelines in healthcare advertising