Lead GTM

Job Details

• Business Ficial Services
• Unit Aditya Birla Health Insurance Company Ltd
• Location Mumbai
• Poornata Position Number of the job
• Reports to Poornata Position Number
• Poornata Position Title of the job Lead GTM
• Reports to: Poornata Position Title Head CSG
• Function Service Operations
• Reports to: Function Service Operations
• Department Actuarial Customer Solutions Group
• Reports to: Department Customer Solutions Group
• Designation of the Employee
• Designation of the Manager
• Date of writing/updation of JD

Job Purpose

The purpose of the role is to strategize and execute plans for introducing products or services to the market, analyzing market trends, identifying target customer segments, devising marketing strategies, coordinating product launches, and collaborating with crossfunctional teams to ensure successful market entry. Additionally, the role holder spot risks to new product lines or sales channels and develop relevant responding plans.

Dimensions

• Business Workforce Number On Roll 6000+
• Business Workforce Number Offroll/ Part time 4000+
• Unit Workforce Number On Roll 6000
• Unit Workforce Number Offroll/ Part time 4000+
• Function Workforce Number On Roll 800
• Function Workforce Number Offroll/ Part time 200
• Department Workforce Number On Roll 7
• Department Workforce Number Offroll/ Part time
• Other Quantitative and Important Parameters for the job Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter
• Portfolio Management
• Review of Existing Retail Products
• Product Dashboard
• Developing strategy to augment Sales Target 10% of New Business
• VAS Product Revenue Strategy
• Product concept testing 5+
• Increase customer engagement and touchpoints 100%

Job Context Major Challenges

About the Health Insurance Industry

While the current market sees more than 15 nonlife players in the private space and 5 exclusive private players in the health insurance space trying to capture a sizable market share, the nationalized service provider (6) remains a strong competitor. In addition to this the business dynamics are such that the overall market on an annual basis which is to the tune of roughly 10, 000 Crs sees close to 85 % of the business renewing with the existing service provider itself. This narrows down the opportunity of the fresh business actually being seriously fought in the market to approximately 1500 odd Crs. With the SME and the startups being the driving force of Indian economy, the opportunity to cater to these segments is immense and is increasing manifold year on year. The challenge here therefore remains as to how we capture a larger share of the opportunity by developing specific solutions to cater each segment of the business. Also by creating an inexpensive and standardized solution to increase the reach into the pockets of channel partners across the country to harness on their captive business and explore new opportunities with them.

Market Opportunities With the advent of medical advancements, lifestyle changes, change in Indian socioeconomic scenario and Indian healthcare space, and the insurers are facing challenges to cater to the needs of this diverse clientele. Increasingly Indian customers have started considering health insurance partners as extensions of health advisers. In this scenario it becomes extremely important to understand their psyche and then provide tailored solutions with wellness benefits which would help them meet their end objectives and bring in profitable revenue source for the company.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.