Senior Web Developer

VDA is bringing web development in-house for the first time, transitioning this function from an outsourced vendor to a dedicated, full-time Senior Web Developer. This role will own the ongoing development, optimization, and scalability of all of VDA's digital presence , starting with our core WordPress website and its HubSpot CMS and CRM integration, and quickly expanding to include the growing portfolio of websites VDA takes on through company acquisitions, including international brands such as GUNN and D2E.

As VDA continues to grow through acquisition, this role will play a critical role in bringing newly acquired sites into a cohesive digital ecosystem, and in helping build out VDA's web development practices as the site and its capabilities expand. Because VDA does not yet have deep in-house expertise in this space, this person will help guide decisions on web strategy, AEO/SEO/SEM, and overall website layout and structure.

Reporting to the Vice President of Marketing, this role will work closely with the Digital Marketing Manager and Director of Content & Campaigns to align digital execution with broader marketing objectives and will partner regularly with the marketing teams of VDA's international brands (GUNN, D2E) to support their web needs. This role will also work closely with the IT team to ensure the website and its tools are properly integrated with VDA's broader technology environment.

Key Responsibilities

Website Development, Performance, & Maintenance

• Manage and maintain VDA's WordPress website, including themes, plugins, and updates

• Monitor and improve Core Web Vitals to ensure optimal site performance and user experience

• Oversee the hosting environment, including uptime, performance, and issue resolution

• Support website migrations, including hosting changes, DNS configuration, and SSL implementation

• Troubleshoot and resolve issues related to performance, layout, and functionality

• Conduct cross-browser and cross-device testing to ensure consistent performance

• Implement and maintain website security best practices, including updates, backups, and monitoring

• Optimize page speed, accessibility (WCAG/ADA best practices), and foundational SEO elements

• Apply sound layout and design judgment (i.e. clean visual hierarchy, consistent styling, and intuitive page composition) to ensure a polished, user-friendly experience across devices

Acquisition Site Management & Integration

• Manage and support the variety of additional websites VDA takes on through company acquisitions

• Assess newly acquired sites, regardless of underlying platform, and recommend a plan to bring each into VDA's digital ecosystem

• Support the eventual consolidation of acquired sites into VDA's core website and multi-site structure

• Ensure consistency in structure, performance, branding, and technical standards across all VDA sites

• Partner with international brand teams (e.g., GUNN, D2E) to support their web needs

Content Management & Structure

• Publish and format website content to ensure clarity, consistency, and usability

• Optimize site structure and navigation to improve user experience and engagement

• Develop and maintain reusable templates and custom content types (e.g., blogs, webinars, case studies)

• Build and support landing pages aligned with marketing campaigns and conversion goals

SEO, SEM & AEO (Search & AI Optimization) Strategy

• Provide technical SEO support (including site architecture, crawlability, indexing, sitemaps, etc.)

• Implement on-page SEO best practices (metadata, headings, internal linking)

• Support structured data/schema implementation to enhance search visibility

• Help guide VDA's approach to optimizing content and site structure for AI-driven search and answer engines (AEO), an emerging area where VDA is building its expertise

• Serve as an in-house resource to the marketing team on SEO/SEM best practices and emerging trends, helping guide strategy as VDA builds out this capability

Analytics & Tracking

• Maintain and support Google Analytics (GA4) implementation and data accuracy

• Manage Google Tag Manager (GTM), including tags, triggers, and event tracking

• Ensure proper conversion tracking for key user actions (forms, downloads, CTAs)

• Support development of dashboards and reporting to provide actionable insights to marketing leadership

HubSpot & Systems Integration

• Support and maintain VDA's HubSpot CMS and CRM integration, including forms, CTAs, workflows, and tracking

• Partner with the IT team to ensure the website and related tools are properly integrated with VDA's broader technology environment

• Support additional API/webhook integrations as VDA's systems and tooling needs evolve

Workflow, Deployment, & Documentation

• Manage staging environments and ensure proper testing prior to production deployment

• Maintain version control practices and document processes, configurations, and updates

• Collaborate with the Marketing and IT teams to prioritize and execute web-related initiatives

Qualifications & Experience

• 5+ years of experience in web development, preferably with WordPress

• Strong working knowledge of HTML, CSS, and JavaScript, with the experience of making sound technical decisions as VDA's web presence and site portfolio grow

• Experience managing WordPress themes, plugins, and customizations

• Demonstrated ability to set technical direction and make platform/architecture decisions independently, given VDA is building out its in-house web practice from the ground up

• Good general eye for clean, user-friendly page layout and design (a dedicated UI/UX specialist is not required, but strong working judgment is required)

• Hands-on experience managing hosting environments, DNS, and SSL configuration, including security-sensitive changes

• Experience with HubSpot (CMS and/or CRM) strongly preferred

• Experience with Google Analytics (GA4) and Google Tag Manager

• Understanding of SEO fundamentals; familiarity with or interest in AEO/AI search optimization a plus

• Experience integrating, migrating, or consolidating multiple websites strongly preferred, given VDA's growing portfolio of acquired and international brand sites

• Strong written and verbal communication skills; comfortable working independently and collaborating across time zones with a distributed team

• Bachelor's degree in a related field, or equivalent practical experience