Integrated Marketing Manager

Role: Integrated Marketing Manager / Senior Integrated Marketing Manager

Equivalent Titles:

• Integrated Marketing Manager
• Campaign Marketing Manager
• Field Marketing Manager
• Demand Generation Manager
• Marketing Program Manager

Experience: 8-10 Years

Education: Bachelor's degree in Marketing, Business, Communications, or related field

Location: Gurgaon

Bill Rate: 15,000 per day

Top 3 Must-Have Skills

1. Integrated Marketing Campaign Management (8+ years)
2. Stakeholder & Cross-Functional Program Management (8+ years)
3. Marketing Performance Analysis & Optimization (5+ years)

Key Responsibilities

• Plan, execute, and optimize integrated marketing programs across multiple channels.
• Collaborate with sales, product marketing, communications, and agency partners to deliver campaigns.
• Manage campaign timelines, stakeholder coordination, and marketing budgets.
• Analyze campaign performance, generate insights, and recommend optimization actions.
• Ensure marketing initiatives align with business objectives and customer needs.

Key Domain Experience / Relevant Background

• 8-10 years of experience in integrated marketing, campaign management, demand generation, or field marketing.
• Proven experience leading cross-functional marketing programs and managing stakeholders.
• Experience working with agency partners and budget management.
• Strong analytical skills with experience measuring and optimizing marketing performance.
• Experience in large, matrixed organizations preferred.

Helpful Sourcing Keywords: Integrated Marketing, Campaign Management, Demand Generation, Field Marketing, Marketing Program Management, GTM, Stakeholder Management, Marketing Analytics, Campaign Optimization, Marketing Operations, Agency Management.

Please prioritize candidates with strong campaign planning and stakeholder management experience in large enterprise environments.

Please refer to the attached JD for complete details. Please also advise Sunil on the appropriate RR to be created for this requirement.

Thanks in advance for your support.