Marketing Manager - HRTech

Marketing Manager - HRTech

Location: Bengaluru, Karnataka

Hiring Company Name: ACHNET Inc

Job Type: Full-Time

Experience Level: Senior / 10+ years of experience

Job Overview

ACHNET Inc is seeking a strategic, results-driven Marketing Manager with a strong background in the HRTech space. In this leadership role, you will be responsible for designing, executing, and scaling comprehensive marketing strategies tailored for both the Indian and global markets. The ideal candidate will possess a deep understanding of human resources technology, excellent leadership capabilities, and a proven track record of driving brand awareness, lead generation, and customer acquisition on an international scale.

Key Responsibilities

1. Develop and execute holistic B2B marketing strategies to drive brand visibility, pipeline growth, and market penetration for HRTech solutions across India and global markets.
2. Lead regional and global go-to-market (GTM) campaigns for new product launches, feature updates, and strategic partnerships.
3. Manage end-to-end digital marketing initiatives, including SEO/SEM, content marketing, email marketing, paid advertising, and social media channels.
4. Collaborate closely with the sales, product, and customer success teams to align marketing efforts with business objectives and revenue targets.
5. Analyze market trends, competitor landscapes, and campaign performance metrics to optimize ROI and identify new growth opportunities.
6. Build and oversee high-impact thought leadership content, including whitepapers, case studies, webinars, and industry reports tailored to CHROs and HR leaders.
7. Manage the marketing budget, vendor relationships, and external agencies to ensure efficient resource allocation and high-quality output.

Educational Qualifications

1. Master of Business Administration (MBA) in Marketing or a related business discipline from a reputed institution.

Must-Have Skills

1. Minimum of 10+ years of progressive marketing experience, with a heavy emphasis on the HRTech industry.
2. Demonstrated experience successfully executing marketing campaigns targeting both domestic (India) and international global markets.
3. Deep familiarity with HR technology ecosystems, workforce trends, and buyer personas within the HR space.
4. Strong proficiency in modern marketing automation tools, CRM systems (e.g., HubSpot, Salesforce), and analytics platforms.
5. Exceptional written and verbal communication skills with a proven ability to craft compelling messaging for enterprise buyers.

Good-to-Have Skills

1. Existing network of media contacts, influencers, and analysts within the global HRTech industry.
2. Experience managing distributed marketing teams across multiple time zones.
3. Certification in digital marketing, product marketing, or inbound marketing methodologies.

Pay Rate/Salary

Competitive and commensurate with industry standards and candidate experience.

Number of Openings

1