Panchkarma Centre Manager

PANCHKARMA CENTRE MANAGER

Operations | Patient Experience | Client Acquisition | Revenue Growth

POSITION SUMMARY

Experienced and result-oriented Panchkarma Centre Manager with proven experience in managing the day-to-day operations of Ayurvedic Panchkarma and wellness centres, ensuring excellent patient/client experience and driving business growth.

The ideal candidate should have a strong understanding of Panchkarma therapies, Ayurvedic wellness programmes, consultation-to-treatment conversion, package selling and client relationship management, along with the ability to independently manage centre operations.

A key requirement of this position is the ability to generate and convert clients, develop referral networks and consistently increase patient footfall and centre revenue.

KEY RESPONSIBILITIES

1. Centre Operations

• Manage complete day-to-day operations of the Panchkarma centre.

• Ensure smooth functioning of reception, consultation, therapy rooms and support staff.

• Supervise Panchkarma therapists, attendants, receptionists and other centre personnel.

• Maintain hygiene, cleanliness, discipline and professional standards.

• Ensure proper scheduling and utilisation of therapy rooms and staff.

• Maintain patient records, treatment schedules and follow-up systems.

• Coordinate with Ayurvedic doctors/Vaidyas for smooth patient management.

2. Client Acquisition & Business Development

• Develop and implement strategies to increase patient/client footfall.

• Generate clients through local marketing, referrals, doctors, corporates, residential communities, wellness groups and digital enquiries.

• Build relationships with doctors, hospitals, gyms, yoga centres, corporates and other potential referral sources.

• Follow up on enquiries and convert them into consultations and treatment packages.

• Promote Panchkarma packages, Ayurvedic therapies, wellness programmes and annual treatment plans.

• Develop repeat-client and referral programmes.

3. Sales & Revenue Generation

• Take responsibility for centre-level revenue and business targets.

• Convert consultations and enquiries into appropriate treatment packages.

• Train reception and counselling staff in enquiry handling and conversion.

• Monitor daily enquiries, consultations, conversions, treatment days and revenue.

• Identify opportunities for increasing average revenue per client.

• Encourage repeat visits and long-term wellness programmes.

4. Marketing

• Coordinate with the marketing team for local and digital campaigns.

• Develop attractive Panchkarma packages for different customer segments.

• Assist in organising health camps, wellness seminars, corporate programmes and promotional events.

• Maintain relationships with existing clients and generate referrals.

• Provide regular feedback to management regarding customer requirements and market trends.

5. Customer Experience

• Ensure every client receives a professional and personalised experience.

• Handle client queries, complaints and feedback effectively.

• Establish a strong system for post-treatment follow-up.

• Maintain client satisfaction and encourage repeat treatments and referrals.

REQUIRED EXPERIENCE

• 37 years of experience managing an Ayurvedic Panchkarma centre, wellness centre, Ayurvedic hospital or similar facility.

• Proven experience in bringing clients/patients to the centre and generating revenue.

• Experience in selling Panchkarma treatment packages and wellness programmes.

• Strong knowledge of Panchkarma therapies and Ayurvedic wellness services.

• Experience in managing therapists, reception staff and other centre personnel.

• Strong communication, counselling and sales skills.

• Ability to independently manage centre operations and achieve business targets.

DESIRED QUALIFICATIONS

• Degree/Diploma in Ayurveda, Panchkarma, Healthcare Management, Hospital Management, Wellness Management or a related field.

• Candidates with strong practical Panchkarma centre management and proven business-development experience may also be considered.