30000987 - BE - Hyd. - Centra

Medical Representative

Job Description Role Business Executive - Metro

Designation Business Executive

Function Sales

Department Domestic Sales

Reporting to Area Business Manager

Job Grade L1B

Direct Reportees NA

Indirect Reportees NA

Role Objective : Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to

create a positive image of USV among customers

Key Responsibilities Sales Management

• Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base

(RCPA)

• Ensure product availability at the chemist level
• Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution
• Implement the addition, deletion and visit frequency updates of Standard Visit List/Chemist Visit List to reach all

Standard Visit List doctors / Chemist Visit List retailers according to the assigned frequency

• Update Monthly Tour Plan / Standard Tour Plan and prepare day wise coverage plan
• Follow up with healthcare professionals to achieve the desired outcomes for incremental business from both in-clinic

and out-clinic activities

• Demonstrate innovative thinking and perseverance in building relationships with high-end customers including

high-profile healthcare professionals, corporate hospitals, super specialist and modern trade partners

• Ensure conversion of non-core doctors
• Participate in Joint Field Work sessions, review meetings and cycle meetings
• Submit timely reports and feedback while adhering to compliance requirements
• Support line managers with relevant information in joint calls and review meetings
• Create and regularly update standard visit list of relevant HCPs, corporate hospitals, chemists and stockists monthly

tour plan and coverage plan

Supply Chain Management

• Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists ( modern trade, chains, inside and

outside hospitals) to assess prescription flow and product availability

People and Culture

• Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues
• Participate in Learning and Development programmes

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Area Business Manager, Regional Business Manager, Zonal Business Manager, Marketing

Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from

accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with: Healthcare Professionals / Clearing and Forwarding Agents / Stockist / Chemists/ Other Stakeholders

(Paramedics, Purchase Officers/Head Nurse- Team Specific)

Nature of Interaction: Influence customers through detailed technical explanations of product

The above statements are intended to describe the general nature, level and expectations of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the

required duties, responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context. JOB REQUIREMENTS

Professional Experience And Relevant Skills

• Minimum of six months of experience in Pharma sales for candidates with a science background and a minimum of

two years of experience in Pharma sales for those with a non-science background

• Must possess a strong work ethic, punctuality, and scientific knowledge on products. Must demonstrate adaptability

and resilience to changing market conditions, agility in their approach and a focus on branding while effectively

influencing high-value customers

Academic Qualifications & Certifications

• Educational Qualification: Bachelor of Science (BSc) Graduate /B Pharma/D Pharma

Functional Competency

Customer Orientation

Achievement Orientation

Planning & Execution

Effective Communication

Exhibits Grit

Collaboration

Adaptability

Integrity and Process Compliance

The above statements are intended to describe the general nature, level and expectations of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all the

required duties, responsibilities and job specifications / requirements and that individual entities may amend this list based on their specific requirements and business context.