3rd Party Marketing Tagging Analyst

Role & responsibilities

Knowledge of tag management systems like GTM, Ensighten or Tealium, Tealium experience is preferred.

• Experience with reading JavaScript and understanding how 3rd party marketing and analytics are implemented on websites.
• An understanding of media vendor tagging and procurement (3rd party tags).
• Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.).
• Proficiency in MS Office Suite, specifically Excel and PowerPoint.
• Experience and understanding of Adobe Analytics & Workspace
• General understanding of marketing channels and tactics
• Knowledge of setting up ObservePoint audits

Nice to Have:

• Tagging solution experience within an agency environment
• An understanding of JTL, JavaScript and jQuery
• Display, SEM campaign development & management
• Experience with Microsoft Teams, Jira and/or Confluence
• Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment.

Personal Attributes:

• Must have keen attention to detail and strong organizational skills
• Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups
• Should have a project manager mentality and enjoy that type of work
• An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise
• Someone who is always looking for efficiencies and better, easier ways to achieve goals