ABM Program Manager

Who you are

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to drive improvements
• Experience using Microsoft Excel to manipulate and analyze data
• Experience working with engineering and technical teams to build automated solutions
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• Experience building, executing and scaling cross-functional marketing programs

What the job involves

• The ABM Solutions & Implementation team within the AWS Global ABM Practice is chartered to define, build, deploy, govern, and enable the solutions that empower 200+ ABM practitioners globally to operate efficiently and at scale
• We create, manage, and support the end-to-end delivery of ABM capabilities — from AI-powered technologies to process automation to content management — ensuring our marketers spend less time on manual execution and more time on strategic customer impact
• We are seeking an ABM Program Manager to own and scale the AI, data, and operational solutions that support our ABM community
• This role sits at the intersection of marketing and technology: you will take complex, ambiguous problems and deliver AI-based solutions end-to-end — from problem definition through design, build, testing, and global rollout
• You will act as the key partner between ABM stakeholders, cross-functional teams (Martech teams, Marketing Operations, and our Integrated Demand Center), and external vendors, translating strategic ABM objectives into scalable solutions
• This role combines strategic thinking with a builder mindset
• You will not simply route requirements to a cross-functional support team — you will assess ABM requirements, and where a solution can be built using out-of-the-box AI tools (such as Amazon Quick, MCP integrations, and Asana), you will build it and enable ABMers to use these solutions effectively
• Success means ABM practitioners have an integrated, easy-to-use set of AI-powered tools embedded in their daily workflow that adapt as their accounts evolve — delivered with rigor, field-tested adoption, and measurable impact
• Serve as the business lead for ABM AI, data, and operational solutions end-to-end — define the vision, program strategy, requirements, and success criteria for AI-based ABM solutions with limited guidance, operating in problem spaces where the solution is not yet defined
• Design and build AI-powered tools and automation flows from problem definition through production — including customer journey engines, Quick Skill automations, MCP integrations across enterprise platforms (CRM, Highspot, Asana), and reactive signal-monitoring layers that keep solutions current as accounts evolve
• Drive delivery and support of complex, cross-functional solutions — including design, AppSec compliance, build, user acceptance testing with field practitioners, documentation (SOPs and training guides), product demonstrations, and global rollout
• Serve as the key partner between marketing stakeholders, cross-functional teams (Martech teams, Marketing Operations, and our Integrated Demand Center), and external vendors — translating business requirements into technical specifications, and communicating technical constraints back to marketing stakeholders
• Drive AI enablement and adoption across a globally distributed practitioner community — assess AI maturity, build leveling frameworks, deploy Quick Skills tooling, and coach practitioners (e.g., via a Champions program) to scale adoption across all Geos
• Spot risks and drive appropriate trade-offs — understand design approaches within the ABM technology domain (AI/ML frameworks, MCP integrations, data sources, agent orchestration, UI/UX) and ask the right questions to ensure sound decisions
• Define, track, and report on program KPIs (adoption, usage volume, practitioner impact, time savings, delivery quality). Use data to identify bottlenecks, drive improvements, and inform investment decisions
• Create new processes and mechanisms — AI solution generation workflows, orchestration patterns, coaching methodologies, and global rollout mechanisms — and optimize cross-team delivery across engineering and marketing organizations
• Facilitate cross-functional decision-making forums with leaders, technical program managers, and vendors to secure resources, align priorities, and drive timely decisions. Present decisions and program status to senior leadership
• Partner with the Martech team on ABM solution lifecycle management — contributing requirements and field-informed input to platform builds such as buying-group identification services, account planning platforms, and ABM experience products