Academy Reserch

About us

Bitget is the world's largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution.

Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry's lowest fees and highest liquidity across 150 regions worldwide.

Role Overview

We are looking for a Market Research Manager to join the Product Marketing Strategy function. This role is the center of excellence for market intelligence — responsible for generating actionable insights that inform product direction, go-to-market strategy, brand positioning, and growth initiatives. You will own the research agenda end to end, from desk research through commissioning and managing third-party vendors for both quantitative and qualitative studies.

Key Responsibilities

Market & Competitive Intelligence

• Conduct ongoing desk research to track market trends, emerging technologies, regulatory shifts, and macro-economic signals.
• Deliver structured competitor analysis, The product features comparisons, positioning shifts, pricing models, and go-to-market moves.
• Produce market sizing and forecasting to support strategic planning and annual business reviews.

Brand & Consumer Research

• Design, brief, and manage third-party quantitative research (surveys, brand trackers, U&A studies, NPS/CSAT measurement).
• Lead qualitative research projects (focus groups, in-depth interviews, ethnographies) in partnership with specialist agencies.
• Own the brand health tracking framework : Defines KPIs, manage fielding cadence, synthesizes wave-over-wave trends into actionable recommendations.

Product Deep-Dive & Opportunity Identification

• Lead product deep-dive analyses: evaluate feature adoption, usage patterns, and competitive alternatives to identify gaps and optimization points.
• Identify white-space opportunities where unmet user needs intersect with business capability.
• Partner with Product Management to inform the product roadmap with evidence-based user insights.

Audience & Messaging

• Drive audience segmentation projects: define personas, segment value propositions, and prioritize target cohorts.
• Support user messaging and positioning development through message testing, value-proposition validation, and perceptual mapping.
• Enable the broader marketing team with insight-backed briefs for campaigns, creative development, and content strategy.

Performance & Funnel Measurement

• Design and maintain performance tracking frameworks — brand funnel, conversion funnel, awareness → consideration → preference → action.
• Partner with Data & Analytics teams to align primary research outputs with behavioral data (CRM, web analytics, product telemetry).
• Deliver periodic research readouts that connect findings to business outcomes and inform leadership decision-making.

Who You Are

Essential Qualifications

• Experience: 5–8 years in market research, consumer insights, or strategy roles, agency or in-house side both considered.
• Research methods: Deep understanding of quantitative methodology (sampling, questionnaire design, statistical significance, crosstab analysis) and qualitative methodology (moderation guides, thematic analysis, projective techniques).
• Desk research fluency: Able to independently synthesize secondary sources (industry reports, analyst publications, academic journals, patent databases) into concise intelligence briefs.
• Vendor management: Proven experience briefing, managing, and QC'ing third-party research agencies — on time, on budget, on quality.
• Storytelling with data: Ability to translate complex data sets into clear, persuasive narratives for senior stakeholders.

Preferred Qualifications

• Experience in Web 3, Fintech or traditional finance
• Familiarity with brand tracking platforms (e.g., Brandwatch, YouGov, Kantar) and survey tools (Qualtrics, SurveyMonkey, Confirmit).
• Exposure to behavioral science or advanced analytics (conjoint analysis, MaxDiff, TURF, K-means clustering).
• Experience working in cross-functional teams alongside Product, Brand, and Growth functions.
• Fluent in AI and data modeling tools

Why Bitget?

• Bitget is the world's leading web 3 platform for copy trading and one of the world's largest and most respected exchanges
• We are a global company with staff members from over 50 different countries and regions
• We are growing and looking for world-class ambitious talents to help us continue this journey
• We have a streamlined structure that empowers employees to work efficiently, delivering the best results in a short timeframe
• We offer competitive salaries and benefits
• Blockchain technology and digital assets have the potential to change finance in a way no other technology can - be part of it!

If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!

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