Account based marketing

N E O L Y T I X

ABM Specialist / Assistant Manager

Account-Based Marketing Healthcare SaaS Senior Associate / AM band

FUNCTION Marketing

EXPERIENCE 3–5 Years

LOCATION

Gurugram (Onsite)

SHIFT

UK (1:30–10:30)

Role Overview

Neolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across

RCM, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centers in Gurugram and Manila — including our proprietary InCredibly credentialing platform. We are transitioning from a services company to a Services-as-Software model.

The ABM Specialist / Assistant Manager owns Neolytix’s account-based marketing motion across 1:1

(strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers. You’ll build and run intent-driven account scoring, tiered engagement playbooks, and enrichment workflows in close partnership with Sales, Demand Generation, and Product Marketing — turning signal data into prioritized, sales-ready accounts.

Key ResponsibilitiesAccount Segmentation & Tiering

Define and maintain target-account universes across all three ABM tiers — 1:1 strategic, 1:few ICP clusters, and 1:many programmatic segments.

Set tier-specific playbooks: bespoke for 1:1, shared with light personalization for 1:few, and rulesbased programmatic for 1:many.

Intent Signal Monitoring & Scoring

Own recurring intent-signal ingestion (ZoomInfo intent, Apollo, Definitive Healthcare) and convert raw signals into scored account briefs (HOT/WARM/WATCH).

Track signal trends (warming/cooling accounts) and flag ICP-fit exceptions before accounts are actioned.

Maintain the state/tracking files and cadence that keep signal briefs current and non-duplicative day over day.

Enrichment & Data Hygiene

Run account and contact enrichment (Apollo, ZoomInfo) once accounts clear a signal threshold — firmographic and contact data complete before handoff.

Maintain clean handoff protocols to Sales — CRM record checks, email verification, title confirmation, and sequence-conflict checks — before enrollment.

Sales Alignment & Handoff

Deliver prioritized, tiered action lists to assigned AEs on a regular cadence; run structured syncs to confirm status, resolve ICP flags, and align on next-best-actions.

Maintain campaign-tagging discipline in HubSpot (lead source, ICP tier, campaign name) for attribution.

Campaign Design, Reporting & Collaboration

Build multi-channel engagement per tier — email, LinkedIn/paid social, direct mail, webinars, events — matched to 1:1, 1:few, or 1:many treatment; partner with Product Marketing on persona-specific messaging (CMO/COO).

Report pipeline influenced, account engagement, and signal-to-pipeline conversion to leadership monthly; run post-campaign reviews and a testing roadmap.

Act as the connective layer between Sales, Product Marketing, and Demand Generation for all account-based activity.

What You BringMust-Have

3–5 years of B2B marketing, with at least 2 years running ABM programs across 1:1, 1:few, and/or 1:many models.

Hands-on with intent data platforms and translating signals into sales-ready account lists.

A track record of partnering directly with Sales/AE teams on account strategy and handoff — not just campaign delivery.

Hands-on with intent/ABM platforms (ZoomInfo, Definitive Healthcare, Warmly, 6sense, Demandbase, or similar), enrichment (Apollo), and CRM/marketing automation (HubSpot).

Strong grasp of account scoring, tiering, and multi-touch campaign design; comfortable building signal-to-pipeline dashboards.

Proficiency in HubSpot, Salesforce (or equivalent CRM), and LinkedIn Campaign Manager.

Preferred

B2B SaaS or healthcare-technology marketing background.

Familiarity with the US healthcare provider landscape (hospitals, rural health systems, specialty practices, behavioral health); working knowledge of RCM, credentialing, or practice-management categories.

Familiarity with project-management tools (Asana, Notion, or Jira).

Eligibility Criteria

Education: Bachelor’s degree (Marketing, Business, or a related field) is mandatory and must be completed — candidates currently pursuing or with an incomplete graduation are not eligible.

Communication: Strong written and verbal English — able to run structured syncs with Sales stakeholders and present ABM performance to leadership.

Work mode & shift: Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST).

Notice period: Immediate joiners or candidates on short notice preferred.

Why Join Neolytix

High-Visibility Pipeline Role

Drive pipeline across the full ABM tier structure, with direct exposure to Sales and Marketing leadership.

Scale an Intent-Driven Motion

Build ABM for a rapidly growing Healthcare SaaS product targeting the US mid-market.

Ownership Culture

An environment that values ownership, curiosity, and continuous improvement.

Development Support

Learning resources, external certifications, and leadership mentoring.

Questions? Reach out to Lakshay at Neolytix Talent Management | This document is confidential and for internal use only