Account Development Executive (Samut Prakan)

About Your Role

This role is responsible for driving account opening, activation, and sales development within the assigned territory. You will work closely with Route Supervisors, ADRs, and cross-functional teams to ensure effective execution of sales programs, customer activation, cooler deployment, and loyalty initiatives to deliver SPBT’s growth targets.

What You’ll Do

• Set account opening/cracking targets and monitor performance.
• Coordinate with Route Supervisors to manage account cracking and activation carried out by them.
• Drive cooler placement and ensure timely cooler deployment.
• Oversee smooth handover of cracked accounts to Route Supervisors.
• Visit, develop, and execute activation programs in weighted eatery outlets to deliver company targets and maintain loyalty customer/exclusive account status.
• Manage loyalty program and exclusivity budget to deliver targeted numbers of exclusive and loyalty outlets.
• Initiate plans to convert competitors’ customers into SPBT customers and propose plans to ADM for approval.
• Train and work with ADRs to crack new stores effectively.
• Support specific projects as identified by MU/RSM.
• Provide required data/support to GTM/TMKT teams.
• Drive growth of focus brands and packs.
• Coordinate route restructuring.
• Allocate POSM appropriately to stores within areas of responsibility.
• Perform other duties as assigned.

What’s In It for You

• Opportunity to influence customer development strategy and market execution.
• Experience working with cross-functional teams in a fast-paced FMCG environment.
• Exposure to strategic trade marketing, route-to-market, and customer development initiatives.
• Career growth in sales management, channel development, or market execution roles.

What You Need to Be Successful

Qualifications & Experience

• Bachelor’s degree required.
• At least 3 years of experience in FMCG, ideally with exposure to Retail or Eateries channels.

Skills & Competencies

• Strong interpersonal and communication skills.
• Good leadership skills with strong initiative.
• Fair command of written and spoken English.
• Strong computer literacy, especially Excel.
• Good sales skills with proven ability to drive execution.
• Entrepreneurial mindset with a “can-do” attitude.
• Good understanding of Sales and Marketing fundamentals.
• Strong communication and negotiation skills.
• Attention to detail and self-motivation.
• Good coaching and training capability.
• Ability to travel upcountry as required.