Account Director - Communications

Overview The Account Director will be responsible for directly handling and supervising a portfolio of PCG's clients, providing high-level strategic counsel to clients across verticals. The person will also be responsible for new business development, and managing a team.

KRAs

• Responsible for strategising and implementing integrated marketing communications programs, covering PR, Social Media and Visual Communications
• Supervise all accounts within their purview and ensure the required mandates are met effectively, with a high level of output and quality
• Keep abreast of current and evolving PR trends and tools to develop more effective strategies
• Developing and sharing required media intelligence
• Building client relationships and maintaining a network of media contacts including journalists and industry spokespeople
• Being involved in prospecting and pitching for new business and developing PR proposals
• Managing and mentoring junior members of staff, leading the teams, and ensuring all processes are met
• Promoting a healthy company culture and ensuring all the processes are effectively followed

The Ideal Candidate Should

• Proven work experience of at least 12 years in a reputed public relations agency
• Possess a high degree of communication - verbal and written skills
• Possess impressive emotional intelligence and interpersonal expertise
• Have the ability to nurture talent while maintaining the company policies
• Be result-oriented while maintaining a high degree of integrity and upholding core company values
• Have good media intelligence, and an understanding of new platforms of communications
• Have a passion for creativity, strategic thinking & innovation, and attention to detail
• Sound copywriting, general marketing proficiency
• Commercially aware and business savvy
• Good industry knowledge and experience in building influential networks
• Outstanding organisational skills with an ability to manage multiple projects and portfolios
• Service-focused and sensitive to confidential information