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Account Director (IMC)

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Account Director (IMC)

Ruder Finn Asia

Account Director (IMC)

2 months ago

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Important information


Contract type:

Permanent

Location:

Singapore

Work mode:

Onsite

Published on:

4 September 2026

What they need


We’re looking for a socially savvy, story-driven Account Director to lead a portfolio of clients and drive the development of social-led integrated campaigns .

This role is for someone who believes in great digital and social storytelling that balances creativity and effective distribution – storytelling that inspires action, shifts perceptions, and makes an impact.

Whether it’s launching a product, amplifying a community initiative, or engaging target audiences in meaningful ways, you’ll guide brands through the ever-evolving social and digital landscape with meaningful campaigns. You’ll also build trusted client relationships, and help grow both the business and the people around you.

Key Responsibilities:

Client Leadership & Strategy:

  • Serve as the lead contact for a diverse portfolio of mission-driven and lifestyle clients.
  • Build long-term, trusting relationships through proactive communication and smart counsel.
  • Understand each client’s sector – from lifestyle to social impact – and translate that into campaigns that resonate.
  • Translate business and brand challenges into social-first, integrated marketing solutions with the IMC team.

Integrated Campaign Leadership:

  • Work with the Creative, Strategy and Content teams to drive the development of integrated campaigns, with a strong focus on social-led storytelling and digital content.
  • Bridge strategy and execution – from briefing to go-live – ensuring ideas are as impactful for clients as they are in reports.
  • Monitor cultural and digital trends to bring fresh thinking into every campaign.
  • Focus on meaningful engagement—whether it's through storytelling, advocacy, or participation.

Team Development & Culture:

  • Lead and mentor junior team members, creating an environment where everyone has ownership and opportunity.
  • Play an active role in shaping team culture.

Growth & New Business:

  • Spot and develop opportunities to expand existing client relationships.
  • Work with the Creative Lead to drive new business efforts from ideation through pitch, bringing creative, strategic, and social thinking to the table.
  • Support broader agency growth through thought leadership and cross-team collaboration.

Operational & Financial Stewardship:

  • Manage scopes, budgets, timelines, and deliverables with excellence and accountability.
  • Monitor campaign performance, resource allocation, and profitability across accounts.
  • Ensure tools, processes, and workflows support great work and smart delivery.

What You Bring:

  • 8–12 years of agency experience, with a deep focus on social-led integrated marketing.
  • A track record of managing multi-platform campaigns that blend storytelling with distribution.
  • Solid understanding of platform strategy and how to make ideas spread.
  • Strategic depth and creative empathy—you get both the brand side and the audience side.
  • Confidence with numbers—scopes, budgets, KPIs, and campaign performance.
  • Bachelor’s degree in Marketing, Communications, or a related field.

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