Account Director - Partnerships

About Us

Who is GBM Group, I hear you ask? Well, you probably already know who we are without realising it! We own and operate a network of highly-engaged youth communities on social media. We have 18+ pages - including Great British Memes, That Girl Page, That Student Page, and more - which across all social channels reach over 500 million scrollers every month. The vast majority of our social following comes from right here in our home market: the UK.

We’re split into three core departments: Partnerships, Editorial, and Creative. This role sits at the absolute helm of the Partnerships team.

To sum it up: we’re a fast-growing, hyper-visible media powerhouse that is chronically online, making organic and paid memes and video content for the masses… and we're ready to scale our commercial footprint.

Sound like a bit of you? Read below!

The Role

We are looking for a heavy hitting, commercially driven Account Director to join our brand partnerships division. This is a mid level position designed for a strategic seller and relationship builder who thrives on converting cultural relevance into massive commercial revenue.

In this role, you won't just be managing accounts - you will be hunting, pitching, and closing major revenue streams. You will leverage your deep, existing network of senior agency and brand direct contacts to build an aggressive, high value sales pipeline from scratch.

You'll work in the Partnerships team alongside 4 others to identify gaps in the market, support our digital ecosystem with wider commercial opportunities (for example events, licensing, sponsorships, data), and turn one-off campaign wins into long term, high value retained partnerships.

Key Responsibilities Include:

• Drive Revenue & Pipeline:

  Build, manage, and execute an aggressive, independent pipeline of new business, consistently driving revenue growth across media agencies and direct brand relationships.

• Commercial Strategy:

  Support the broader GBM ecosystem by identifying and executing wider commercial opportunities, helping diversify our revenue through creative media solutions and strategic IP growth.

• Leverage Senior Networks:

  Unlock doors at the highest levels, utilising your pre-existing, curated network of senior agency planners, investment leads, and brand-side decision-makers.

• High-Value Pitching:

  Lead high-stakes client pitches and RTBs, turning brief objectives into multi-platform creative strategy wins.

• Unlock Retained Business:

  Transform transactional campaigns into deep, long-term, multi-page partnerships with global heavyweights like M&S, Uber Eats, Bumble, and Disney.

• Commercial Leadership:

  Collaborate closely with Creative and Editorial teams to ensure commercial ideas are both deliverable and highly profitable.

• Industry Representation:

  Act as a commercial partnerships face of GBM Group at key industry events, panel discussions, and senior client entertainment settings.

What We’re Looking For:

• Senior Agency/Publisher Experience:

  Experience within a Senior Account Manager or Account Director level within a social media agency, publisher, or modern media network.

• Proven Track Record:

  At least 7+ years of relevant social media, digital advertising, or creator economy experience with a proven history of hitting and exceeding aggressive sales targets.

• A Black Book of Contacts:

  A deeply established, active network of industry contacts across top-tier media agencies (WPP, Publicis, Omnicom, etc.) and major in-house brand teams.

• Commercial Acumen:

  A natural hustler who spots monetisation opportunities where others just see content, with a strong understanding of how to scale a modern media brand.

• Master Pitcher:

  Exceptional presentation and negotiation skills, with the ability to command a room and navigate complex, high value stakeholder contracts.

• Social Fluency:

  A deep understanding of digital culture, paid social frameworks (Meta, TikTok, Snapchat boosting), and how brands can authentically tap into Gen Z.

• Leadership Energy:

  A proactive, high energy contributor who thrives in a fast-paced, startup-style environment and doesn't wait for permission to win business.

What Success Looks Like:

Within your first 6 months, you’ve established a thriving pipeline of new business, brought new brands into the fold, and elevated our average order value. You are a trusted commercial representative internally and a strategic partner to our clients.

What’s in it for you?

• Central London office based in London Bridge
• Hybrid / flexible working
• Competitive salary package with commission (20% OTE)
• Company pension contribution
• Company Macbook
• Medical and dental healthcare
• Maternity leave
• Client entertainment
• Team socials
• Complimentary annual eye tests
• Birthday voucher