Account Executive

We are seeking a talented and results-driven Account Executive / Senior Account Executive to join our team. As our team member, you will be crucial in developing and implementing effective business strategies to drive brand visibility, engagement, and conversions. You will lead a dynamic Content team and collaborate closely with cross-functional teams to achieve our client's objectives.

Responsibilities:

Lead the digital and content marketing strategy and implementation across key social platforms, including but not limited to Facebook, Instagram, XHS, Weixin, and other relevant emerging platforms.

Serve as the primary client contact by gaining a comprehensive understanding of clients’ business and marketing goals, and translating these into effective digital and social strategies and campaign plans.

Manage the execution process of campaigns with internal teams, ensuring high-quality results, timely delivery, and strict adherence to budget and performance indicators.

Foster and maintain strong collaborations with influencers/KOLs, media, and platform partners; Oversee the selection of partners, negotiations, performance tracking, and ongoing optimization.

Ad-hoc task to support other marketing activities, such as social media content creation and email marketing, as needed ability to adapt to the changing landscape and provide strategic recommendations will be essential.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
• Proven experience in developing and executing successful digital marketing campaigns
• Strong understanding of various digital and social media platforms, including their best practices and approaches
• Excellent written and verbal communication skills
• Proficiency in analyzing data and deriving meaningful insights
• Strong organizational and project management abilities
• Ability to work collaboratively in a fast-paced, deadline-driven environment