Account Executive

Praytell is launching in Singapore as the Asia base for our multi-award-winning global agency. We are a creative communications consultancy made by teams with strategic minds and spirited hearts, creating timely, integrated, headline-worthy campaigns across social, earned, digital, and more. After 10 years of cooking up standout work, we know one thing for sure - we’re just warming up.

Join a small, high-impact founding team with genuine autonomy to shape regional strategy, backed by a network of international offices and resources to support ambitious locally led campaigns. If you're an energetic, detail-oriented executioner who is excited to build a best-in-class practice across Asia, we’d love to hear from you!

Account Executive Criteria

Client Service

• Start with ‘Yes’ – a solutions-first mindset: Take initiative and proactively seek solutions while maintaining flexibility.
• Spidey Senses in Tune – proactive challenge spotting: Identify early signs of execution challenges and take steps to address them proactively.
• No Ego, No Drama – collaborative and results-focused: Handle feedback constructively and focus on delivering value professionally without unnecessary complication.
• Trust & Transparency: Build strong rapport with clients by being upfront, reliable, and consistent in communication.
• Resilient & Adaptable – short memory for setbacks: Keep morale high and know when to pivot quickly to manage challenges and move past mistakes professionally.
• Spirit of Partnership – dependable presence: Proactively build client trust by delivering quality work and establishing a reliable day-to-day presence.

Account & Team Management Support

• Brand & Business Expertise: Demonstrate a strong understanding of client goals across PR, influencer, and social disciplines, actively contributing ideas to campaigns.
• Time & Budget Tracking: Track campaign timelines and assist with budget administration (e.g., tracking and flagging campaign expenses).
• Workflow Management: Coordinate task assignments, ensuring smooth collaboration and clarity between PR, influencer, and social teams, including project managers and creative teams.
• Timesheet Compliance: Ensure all hours are entered accurately via time-tracking software (Harvest) and proactively flag if running under or over allocated hours.
• Professional Growth & Peer Mentorship: Support junior team members by providing constructive feedback and guidance on their work. Actively participate in training opportunities, seek mentorship, and help drive creative brainstorms.

Effective Communication

• Client & Internal Management (Emails/Status Calls): Manage up to account leads effectively, ensuring client updates are clear, timely, and aligned with project goals.
• Written Materials: Take ownership of drafting high-quality press releases, media pitches, influencer briefs, and social media content aligned with client messaging.
• Deck Development: Support the creation of decks for internal and client-facing presentations, ensuring strategic insights are communicated clearly and professionally.
• Presentation Skills: Present work confidently in internal meetings or client calls, tailoring delivery to the audience's needs.

Strategic Planning

• Channel Audits (Earned, Social, Influencer): Perform detailed audits of client channels, identifying strengths, gaps, and areas for optimization.
• Target Audience Analysis: Leverage audience insights to inform media, influencer, or social strategies, translating data into actionable recommendations.
• Tactical Execution & Channel Fluency: Assist with tactical planning (media lists, influencer recommendations, content calendars, etc.) that align with client objectives across earned, influencer, and social media channels.

Creative Thinking

• Trendjacking & Cultural Relevance: Proactively identify and pitch timely earned, influencer, and social opportunities tied to local and regional cultural trends.
• Earned Media Innovation: Develop and execute creative seasonal or evergreen pitch ideas, including media mailers or experiential event concepts.
• Influencer or Talent Partnerships: Collaborate with influencers and content creators to pitch impactful content ideas and campaigns.
• Social Media Ideation: Craft creative social campaign concepts and copywriting ideas that resonate with target audiences and meet client goals.
• Integrated Campaign Concepts: Contribute to team ideation by proposing original, multi-channel creative ideas.

Execution

• Earned Media: Pitch to media, establish initial relationships with local/regional journalists and editors, and contribute to innovative earned tactics. Support media strategy and pitch angle development.
• Influencer Management: Handle influencer outreach and help with deliverables while maintaining strong communication with partners.
• Social Media Operations: Draft and schedule social content, manage community engagement, and collaborate with internal teams on paid and organic campaigns.

KPI, Merchandising & Reporting

• Data Analysis & Interpretation: Assist in gathering and organizing data (impressions, story count, engagement rates, etc.), ensuring accuracy for reports and provide insights that inform tactical adjustments.
• Strategic Recommendations: Provide initial observations from data to inform broader team discussions and provide actionable recommendations.
• Stakeholder Communication: Contribute to regular reporting and clearly communicate results to internal leads.
• Goal Alignment & Performance Metrics: Track basic performance metrics (impressions, stories, engagement rates, etc.) daily with real-time flags to senior team members. Support goal-setting by aligning performance metrics with client objectives.