Account Executive

Who you are

• Professional fluency in French or Spanish, plus English
• Three or more years closing B2B software full cycle, with a median deal size under $20,000
• Evidence of 25 or more deals closed in a single year
• You built your own pipeline
• You have sold to HR, L&D or operations buyers
• You have worked somewhere small enough that you also wrote the sequences, built the list and argued about the pricing page
• You have sold into Latin America from Europe and know what that does to a calendar
• You have worked alongside a self-serve funnel and understand that some deals should never get a call

What the job involves

• You will be the first person at Praktika whose whole job is selling to companies
• You run the full cycle yourself: find the account, open it, run the demo, set up the trial, answer the security questionnaire, price it, close it, then go back for the other sites in the same group
• No SDR feeds you
• No solutions engineer joins your calls
• The languages matter as much as the selling
• Our buyers are local HR and training managers at sites where the working language is English and daily life is not
• They buy in their own language
• You will work primarily in Spanish or French, with English internally
• You report to the CRO
• We are hiring a full-cycle Account Executive rather than an SDR or a BDR on purpose
• At this volume, splitting prospecting from closing creates a handoff that costs more than it saves
• One person who owns a deal from first touch to signature will learn faster and close more than two people passing leads between them
• We will revisit that once inbound volume makes your time the bottleneck
• Pipeline. Work the inbound queue in hours rather than days, and build outbound into the markets where we have customers but no coverage. Around half your pipeline should be self-sourced by month six
• The full cycle. Discovery, demo, trial setup, seat sizing, pricing, security review, contract, signature. You complete security questionnaires yourself, from a canonical answer sheet we maintain
• Expansion. Most of our accounts are one site of a larger group. Winning the second and third site of a company already paying us is the highest-yield motion we have, and it is a formal part of your number
• CRM discipline. Attio is the system of record. Deal value, seat count and stage current on every deal. Our data quality today is poor and you are the person who fixes it
• Market feedback. You will be the only person hearing objections daily. We expect you to tell us what is breaking and what to build