Account Lead

Manage client marketing success in specialized B2B industries.

Ironpaper seeks an experienced B2B client account leader to manage the strategy and execution of results-driven digital and inbound marketing campaigns. Partnering with 3-5 clients, you will provide project management and direction to a team of specialists.

A Marketing Director will support and collaborate with you on account strategy and success.

Essentials

• 4+ years of combined experience in digital marketing, project management, and client relationship management
• Exceptional listening, facilitation, and conflict-resolution skills, both client-facing and within your team
• Strong analytic skills with an ability to derive insights for clients and communicate those insights both verbally and in writing and through presentation decks
• Professional understanding of inbound marketing
• Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.

Sound like you?

Overview of responsibilities:

• Project manage the client team, run internal syncs, and plan weekly sprints.

• Assess clients' analytics and reporting to make recommendations

• Provide strategic oversight and recommendations on marketing efforts such as landing and website pages to improve conversion rates

• Help retain and grow client relationships

• Lead and manage client HubSpot accounts

• Use analytics to drive marketing decision making

• Provide clients reporting on performance and outcomes from marketing campaigns

• Create and manage organic and paid campaigns with a focus on lead acquisition

• Plan agendas, schedule, and lead client meetings with the support of a Marketing Director

• Provide support and clear communications to clients

• Strategy and execution for SEO, social media, content, and conversion rate optimization

• Set goals using lead generation rates as a baseline

• Contribute to action plans, strategy, and marketing recommendations provided to clients

• Learn and practice account-based marketing and sales enablement techniques

• Continually improve your skills, education, and certifications

Join our team.

Additional skills:

• Willingness to learn and a desire to receive feedback
• Experience working with a marketing automation tool
• The ability to spot not-so-common problems both for your clients and your team before they occur and to mitigate those problems successfully
• Ability to use a MacBook and Google Suite
• Extra credit for:
  • B2B marketing experience with a focus on content strategy, sales development, website conversion, and lead generation
  • Experience communicating to a variety of audiences and explaining insights from analyses to both technical, non-technical audiences and executive levels within the IT, Manufacturing, or Energy Industries
  • Advanced knowledge of HubSpot, Salesforce, Pardot, or other CRM tools
  • Professional experience with Google Analytics (or similar analytics application)
  • Experience in Scrum or Agile project management tools
  • Advanced AI skills

We need a teammate who is self-motivated, obsessed with learning, and****inherently kind.

The candidate should have inbound digital marketing and analytics skills.

Strong communication skills in remote settings to conveyinspiring stories and impactful insightsto both team members and clients.

INSIDE LOOK

Meet Mayte Santiesteban, Account Lead

Mayte shares what it’s like to work in this role, from daily responsibilities to team collaboration and client strategy. If you’re exploring whether the Account Lead role is right for you, start here.

Learning & personal development for this role:

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.

Our comprehensive benefits:

Competitive salary from 60-80K. Additional opportunities for leadership roles.

401(k) Benefit with matching to 4%

Medical plan options with generous employer contributions

Dental and vision employee coverage at no cost

Permanently Remote

Generous paid time off, flexible Fridays, & December holiday week closure

Parental leave benefits

Client hour expectations that enable a work-life balance

Continual learning and professional development

Collaborative and inclusive culture