Account Manager

Join a role where you can drive real impact and help agricultural and rural businesses thrive.

At AF, we don’t just “manage accounts”, we partner with Members, champion their needs, and help them make smarter, stronger buying decisions. As an Account Manager, you’ll be the friendly face, sharp mind, and trusted advisor supporting Members across your region with plenty of room to innovate, try new ideas, and shape how we work.

This is a role for someone who loves people, understands the realities of rural life, and thrives when given the autonomy to run their own region. Expect plenty of on-farm visits, data-led insights, and collaboration with brilliant colleagues across AF.

What You’ll Be Doing

No two days look the same but ultimately you’ll help Members get the best from their AF Membership, you’ll:

• Build strong, trust-based relationships with farmers and rural businesses across your region.
• Deliver exceptional, proactive service, sharing updates, insights, and practical guidance to help Members stay ahead of the market.
• Conduct virtual and in-person account reviews, turning data into clear, actionable value.
• Spot opportunities for Members to save money, use more of our procurement services and unlock missed potential.
• Keep Members up to speed on new products, shifting prices, seasonal buying windows, and market trends.
• Work closely with Procurement to feed in Member needs and real-world intelligence.
• Partner with Marketing & Comms to support engagement campaigns and help Members understand the power of what we do.
• Attend events, shows, open days, and industry gatherings representing AF and strengthening relationships across the rural community.
• Champion Members internally, helping shape our service and drive continuous improvement.
• Maintain accurate CRM notes to keep everyone aligned.
• Support new Members with onboarding and unlock early value from day one.

What You’ll Bring

You’ll thrive in this role if you:

• Are a natural relationship-builder who enjoys meeting people and nurturing long-term partnerships.
• Communicate clearly, confidently, and with empathy.
• Are organised, proactive, and comfortable planning your own workload across a broad area.
• Enjoy problem-solving and can translate Member challenges into smart, practical solutions.
• Are digitally confident and comfortable using CRM systems.
• Understand UK agriculture or rural business operations or have a genuine desire to deepen your knowledge.
• Have experience in Account Management, Sales, Business Development, or another Member-facing role.
• Love working independently but collaborate brilliantly with a wider team.
• Are commercially minded, curious, and always on the lookout for opportunities to add value.

If you bring agricultural experience, product category knowledge, or a relevant qualification we’d love to hear from you but passion and drive go a long way too.

Why work with us?

We believe in recognising the great work our people do and creating an environment where everyone can thrive, including offering:

• Salary of up to £40,000 per annum + £6,500 car allowance
• 26 days holiday + bank holidays, rising with each year of service (up to 7 additional days)
• Your birthday off (if it falls on your working day!)
• 8% employer pension contribution
• Free lunch daily from our onsite café
• AF Membership – enjoy exclusive discounts at hundreds of retailers and suppliers
• Life assurance
• Health insurance
• Discounted gym membership
• Cycle to work scheme
• Hybrid working – one day at home per week
• Free onsite parking

Pay: Up to £40,000.00 per year

Benefits:

• Additional leave
• Canteen
• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Discounted or free food
• Employee discount
• Free flu jabs
• Free parking
• Health & wellbeing programme
• Life insurance
• On-site parking
• Private medical insurance
• Sick pay
• Work from home

Ability to commute/relocate:

• Norwich NR9 5BZ: reliably commute or plan to relocate before starting work (required)

Licence/Certification:

• Driving Licence (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person