Account Planner

Opening for Two positions ( Senior and Junior ) Job Responsibilities As an account planner, you'll need to: liaise with clients to identify specific business problems and develop ideas communicate with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, social- economics and the market for the client's product and market share commission research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires run research groups find an 'angle' on a specific product or service on which to base an advertising campaign research the product or service to be advertised, which may involve gaining technical or specific knowledge reconcile the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived meet the client to learn the background of the brand and advise on possible approaches to the target market provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy present conclusions and ideas to clients and other agency staff analyze and interpret customer response and sales data to evaluate the effectiveness of the campaign. Qualifications Opening for Two positions ( Senior and Junior ) Job Responsibilities As an account planner, you'll need to:

liaise with clients to identify specific business problems and develop ideas

communicate with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign

gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, social- economics and the market for the client's product and market share

commission research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires

run research groups

find an 'angle' on a specific product or service on which to base an advertising campaign

research the product or service to be advertised, which may involve gaining technical or specific knowledge

reconcile the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived

meet the client to learn the background of the brand and advise on possible approaches to the target market

provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy

present conclusions and ideas to clients and other agency staff

analyze and interpret customer response and sales data to evaluate the effectiveness of the campaign.