Acquisition Manager

Job Description Acquisition Manager (CASA)

Position: Acquisition Manager – CASA
Department: Sales / Retail Banking
Location: Gurugram
Experience: 2–6 Years
Employment Type: Full-Time
Reporting To: Branch Manager / Sales Manager

Job Summary

We are looking for a dynamic and target-oriented Acquisition Manager – CASA responsible for acquiring new customers and driving the growth of Current Account and Savings Account portfolios. The role involves identifying potential customers, generating leads, building strong relationships, and achieving business targets through effective sales and market outreach.

Key Responsibilities

• Acquire new Current Account (CA) and Savings Account (SA) customers through direct sales, references, lead generation, and market visits.
• Generate and manage leads from various sources, including walk-ins, referrals, corporate tie-ups, local markets, and existing customer references.
• Meet and exceed assigned CASA acquisition and deposit targets.
• Identify prospective customers and understand their banking and financial requirements.
• Build and maintain strong relationships with customers to ensure customer satisfaction and retention.
• Cross-sell relevant banking products such as FD/RD, insurance, loans, credit cards, investments, and digital banking solutions.
• Conduct regular market visits to identify new business opportunities.
• Ensure proper collection and verification of KYC and account-opening documentation.
• Coordinate with branch operations and other internal teams for smooth account opening and onboarding.
• Maintain accurate records of leads, customer interactions, sales activities, and conversions.
• Ensure compliance with the bank's policies, KYC/AML guidelines, and regulatory requirements.
• Track competitor activities and market trends and provide relevant feedback to management.
• Follow up with prospective customers and convert leads into active relationships.
• Maintain a healthy pipeline of prospective customers and ensure regular follow-ups.

Key Performance Indicators (KPIs)

• New CASA accounts acquired
• CASA deposit value
• Monthly/quarterly acquisition targets
• Lead generation and conversion ratio
• Customer activation and retention
• Cross-selling and product penetration
• Revenue generated from acquired customers
• Quality and compliance of acquired accounts

Candidate Profile

• Graduate in any discipline; MBA/PGDM in Sales or Marketing will be an added advantage.
• 2–6 years of experience in CASA sales, retail banking, liability sales, or customer acquisition.
• Strong communication, negotiation, and relationship-management skills.
• Good knowledge of banking products and CASA processes.
• Strong sales orientation with the ability to work against targets.
• Ability to generate business through field sales and market mapping.
• Self-motivated, energetic, and result-oriented.
• Good networking and customer-handling skills.
• Comfortable with local market visits and field sales activities.

What We Offer

• Competitive salary and attractive performance incentives.
• Career growth opportunities within retail banking.
• Training and development support.
• Performance-based recognition and rewards.
• Opportunity to work in a fast-paced banking sales environment.