Activation Executive

About the role

The Event & Activation Executive is responsible for planning, coordinating, and executing KAROFI's offline marketing activities, including community events, mall activations, bazaars, store activities, residential programs, and other trade marketing events. The role ensures every activation is executed professionally, on time, within budget, aligned with KAROFI brand standards, and delivers measurable business results such as leads, customer engagement, water tests, store traffic, and sales.

Key responsibilities

• Plan and execute community events, mall activations, bazaars, roadshows, store activities, and partnership events
• Conduct ocular visits and evaluate potential venues before activation
• Coordinate event setup, booth, POSM, equipment, manpower, transportation, gifts, and other materials
• Ensure all events follow the approved shopper flow and activation mechanics
• Be present onsite and manage execution from setup until dismantling
• Identify potential residential communities, condominiums, subdivisions, barangays, schools, and local organizations for activation
• Coordinate with HOA representatives, Barangay officials, property administrators, mall management, and other partners
• Drive customer registration and lead generation during events and ensure leads are properly recorded, classified, and endorsed to Sales
• Monitor event expenses and ensure execution stays within the approved budget
• Prepare post-event reports covering attendance, customer traffic, leads generated, water tests, sales generated, conversion rate, cost per lead, photos, and key learnings

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Events Management, or related field
• At least 2–3 years of experience in events, activations, trade marketing, field marketing, retail marketing, or community engagement
• Experience working with malls, residential communities, barangays, events, or consumer brands is an advantage
• Strong coordination and project-management skills
• Comfortable working onsite and travelling to different activation locations
• Able to handle multiple events and deadlines simultaneously
• Good communication and negotiation skills
• Proficient in Microsoft Office / Google Workspace
• Willing to work on weekends or outside normal office hours when events require
• Hands-on, energetic, organized, and execution-focused with comfort going onsite and taking ownership of events from planning through post-event results