Ad Monetization Manager

Job Summary

We're looking for an Ad Monetization Manager to own ad revenue across two fronts: scaling ad monetization in our core portfolio titles, and building hybrid monetization (ads + IAP) for our new hybridcasual projects, where advertising is the primary driver of traffic payback.

Responsibilities

• Own ad revenue performance across assigned titles: ad ARPDAU, eCPM by geo and format, impressions/DAU, fill rate
• Run mediation end to end: bidding and waterfall setup and optimization, network onboarding and rotation, diagnosing drops
• Design the ad experience together with product teams: placements, frequency, formats, integrating rewarded video into core game loops
• Build and defend A/B tests, evaluating impact on retention and IAP - not ad ARPDAU in isolation
• On hybridcasual projects: connect ad LTV to user acquisition - payback modelling, signals passed back to networks, segmentation by predicted value
• Manage relationships with ad network partners: terms, priority access to betas and new formats
• Report clearly and regularly, translating numbers into decisions for product teams, UA and management

Requirements

• 3+ years in ad monetization for mobile games or apps, with genuine hands-on access to mediation - not working through an analyst or a developer
• Experience working inside a game product team (embedded with product, analytics and engineering on a live title), not only in a central or purely commercial function
• Hands-on with at least one major mediation platform: AppLovin MAX, LevelPlay/ironSource, Google AdMob / Ad Manager - and a practical understanding of how bidding differs from waterfall
• Experience with hybrid monetization and a clear view of where ads compete with IAP
• Ability to read data independently: BI and analytical dashboards
• Comfortable reading ad network technical documentation (SDK and API) and writing clear requirements for engineers
• Upper-Intermediate English or above
• Structured, self-directed, and willing to defend decisions with numbers

Would Be a Plus

• Experience on the ad network or mediation platform side (Unity Ads, AppLovin, ironSource, Google or similar)
• Background in hybridcasual or hypercasual titles
• Understanding of how ad revenue feeds into UA payback models (ROAS, SKAN, AEM)
• Experience in casual IAP-driven games - ideally alongside hybridcasual exposure

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