Ad Operation Manager

Key Responsibilities : -

• Manage day-to-day RTB operations across SSPs, DSPs, and ad exchanges (e.g., Google Ad Manager, PubMatic, Xandr, OpenX, Magnite, TheTradeDesk)
• Monitor and optimize bid requests/responses, fill rate, win rate, latency, and eCPM performance
• Configure and maintain header bidding setups (Prebid.js, server-side header bidding)
• Debug and resolve OpenRTB protocol issues (bid request/response errors, timeout issues, macros, VAST/VPAID tags)
• Analyze auction dynamics, floor pricing strategies, and deal ID (PMP) performance
• Collaborate with engineering teams on ad server and SSP/DSP integrations
• Monitor traffic quality, fraud signals (IVT/SIVT), and ensure compliance with ads.txt/sellers.json/app-ads.txt
• Build dashboards and reports to track key programmatic KPIs (fill rate, CPM, latency, viewability)
• Work with sales and yield teams to set up private marketplace (PMP) deals and programmatic guaranteed campaigns
• Stay current with industry standards (IAB OpenRTB specs, Prebid updates, privacy regulations like GDPR/CCPA, cookie deprecation, and identity solutions)
• Conduct A/B testing on floor prices, waterfall configurations, and demand partner performance

Required Skills & Qualifications : -

• 2-5+ years of experience in programmatic advertising / ad operations, with direct RTB exposure
• Strong understanding of the OpenRTB protocol (bid request/response structure, JSON payloads)
• Hands-on experience with DSPs, SSPs, ad exchanges, and header bidding (Prebid.js/Prebid Server)
• Familiarity with ad servers (Google Ad Manager / DFP, FreeWheel, etc.)
• Working knowledge of CDN / content delivery and streaming infrastructure (Limelight/Edgio, Akamai, Amazon CloudFront, Fastly) as it relates to ad delivery, video streaming, and latency optimization
• Experience with ads.txt, sellers.json, and supply chain transparency standards
• Working knowledge of VAST/VPAID, video/CTV programmatic (a plus)
• Analytical mindset - comfortable working with large datasets, Excel/Google Sheets, SQL, or BI tools (Looker, Tableau)
• Understanding of ad fraud detection and brand safety tools
• Strong troubleshooting skills for technical bid-stream and latency issues
• Excellent communication skills to liaise with demand/supply partners and internal stakeholders