Ad Operation Specialist

Job highlights

• Willingness to work in rotational shifts . Ability to collaborate extremely well with teams internally and externally . Strong familiarity with ad serving technologies,platforms and tools with hands on working experience .
• Prepare presentations and reports to be shared with the clients as and when needed by performing the required analysis . .

The Ad Operations group at Taboola is responsible for setting up and managing display and video campaigns configurations to ensure streamlined execution of our advertiser and publisher ad delivery. As an Ad Operations Specialist, you will be owning the responsibility of end to end campaign management and performance in Taboola s platform. One of the important responsibilities of this role would be to understand the client s goals and objectives and ensure campaigns are set up to achieve those goals.

• Execute upon day to day deliverables related to ad campaigns (Ex: Campaign setup, QA and flawless execution of campaigns) to the internal clients of Taboola globally within defined SLAs and KPIs

• Work closely with internal teams to ensure highest level of client satisfaction on direct campaigns

• Run periodic analysis of all on-page attributes and provide recommendations based on SEO best practices for optimisation by working with the account management teams.

• Own your domain and be the subject matter experts in ad serving platform/tools and work to continually optimize the platform usage and provide up to date best practices.

• Prepare presentations and reports to be shared with the clients as and when needed by performing the required analysis

• Collaborate with the internal teams like product, RD, business and professional services to resolve any ongoing challenge.

Minimum Qualifications

• 2+ years in the digital marketing and Ad technology industry with a strong understanding of the programmatic landscape, existing and emerging ad technologies, ad serving, analytics, enterprise marketing and big data

• 2+ years working directly with ad technologies such as SSP s, DMPs, DSPs, Ad Exchanges, Ad Servers

• Strong understanding of CPM, vCPM, CPC, CPCV and CPA models

• Candidate with excellent articulation and communication skill set

• Excellent analytical skills and ability to deliver as per the deadline with flawless execution

• Ability to navigate ambiguity or work with changing workflows and processes

• Willingness to work in rotational shifts

• Ability to collaborate extremely well with teams internally and externally

• Strong familiarity with ad serving technologies, platforms and tools with hands on working experience

• Hands on knowledge on ads tool Taboola Ads, Google Ad Manager, Google Ad words, TTD, Outbrain, AMobee and other video add servers like Spring serve

• B.E. or B.Tech. degree in Computer Science or another graduate equivalent stream

Additional Qualifications that we might consider to add

• Campaign Optimisation across Display/Search Platforms

• Trafficking across Display/Search Platforms

• Search Engine Optimisation (SEO)