Ad Ops - Performance Marketing Executive (Google, Meta)

As a Performance Marketing Executive, you will take charge of

• Set up, manage, and optimize digital advertising campaigns across TikTok Ads, Google Ads, Meta Ads, and other relevant performance marketing platforms.
• Monitor campaign performance on a daily basis and implement optimization strategies to achieve client KPIs and business objectives.
• Manage campaign budgets and pacing to ensure efficient spending and maximum return on investment.
• Conduct performance analysis and identify opportunities to improve campaign effectiveness through audience, creative, bidding, and targeting optimizations.
• Develop and execute A/B testing initiatives to continuously improve campaign performance and uncover growth opportunities.
• Work closely with Marketing Solutions and Client Management teams to support media planning, campaign execution, and performance reporting.
• Independently manage more complex client accounts and campaigns, demonstrating strong analytical thinking and logical problem-solving to optimize performance with minimal supervision.
• Identify root causes of campaign performance issues and recommend data-driven optimization strategies across audience, creative, bidding, placements, and budget allocation.
• Provide guidance and share optimization best practices with junior team members when needed.
• Assist in tracking implementation and validation, including UTM tracking, Google Analytics, Google Tag Manager, Meta Pixel, and other measurement solutions.
• Stay up to date with platform updates, industry trends, and best practices across performance marketing channels.
• Support internal projects and process improvements to enhance campaign efficiency and reporting accuracy.

What we are looking for - the ideal profile

• Bachelor's degree in Marketing, Media, Business Administration, Communications, or a related field.
• 3-5 years of experience in digital marketing, performance marketing, e-commerce marketing, or media buying.
• Hands-on experience in managing and optimizing full-funnel advertising campaigns across Google Ads and Meta Ads is required.
• Strong understanding of performance marketing concepts, campaign optimization, and digital advertising metrics.
• Proven ability to manage medium to large campaign budgets and more complex client accounts.
• Strong analytical and problem-solving skills with the ability to identify performance issues, determine root causes, and develop logical optimization recommendations based on data.
• Able to work independently, prioritize optimization opportunities, and take ownership of campaign performance with minimal guidance.
• Familiarity with reporting and measurement platforms such as Google Analytics and Google Marketing Platform.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Good communication skills in English and Thai
• Able to quickly adapt and thrive in a fast-paced startup and e-commerce environment.
• Google Ads, Meta Blueprint, TikTok Ads, Shopee, Lazada, or other relevant digital marketing certifications are a plus.

Benefits&Location

• Maneeya Building (BTS Chitlom)
• Flexible working hours/ Work from home
• Health Insurance
• Bonus! / Commission
• Fun working Environment
• 13 annual leave days
• Birthday leave