AD OPTIMIZATION SPECIALIST (INTERN)

**ROLE DEFINITION

The Ad Optimization Specialist handles the creation and implementation of Ad strategies. The role demands staying in sync with the current trends of Ad needs and achieving the set goals for the brands

RESPONSIBILITY DELIVERABLES**

• CREATE OFFER & MARKETING CONTENT
• AD SETUP & MANAGEMENT
• ADMINISTER TOOL & COMMUNITY MANAGEMENT
• RESEARCH AND BRAND AUDIT

TASKS & ACTIVITIES CREATE OFFER & MARKETING CONTENT

• Research the brand and gain a thorough understanding of its domain and competitors.
• Competitor analysis and studying the working strategies of a particular industry.
• Gather specific requirements and objectives for the Ad with an appealing offer and finalise the same by the client.
• Interact with the team and create creative ads to be promoted aligning with the Goal.

AD SETUP & MANAGEMENT

• Actively take part in client induction call with the team in order to create the desired audience for the brand.
• Define demographics (age, gender, location, income level, education, etc.) based on available data like audience behaviours, preferences, interests, challenges, goals, values, and pain points
• Draft design Content and Ad copy based on client requirements and pass it to the content writer for final content creation
• Create a campaign for the advertisement with an approved budget, and set up the lead portal.
• Continuous monitoring to optimise the campaign by removing the negative keywords and fine-tuning the ad campaign.
• Sharing of Ad reports to the client and management as per the client's package.

ADMINISTER TOOL & COMMUNITY MANAGEMENT

• Connect necessary portals (Google Analytics, Google My Business, Google search console, Facebook Pixel, LinkedIn Insight Tag).
• Configure all necessary events, like conversion and purchase event.
• Regularly Interact with clients and respond efficiently to queries to Keep clients engaged
• Configure the report section of the brand and schedule it according to, the client's requirements.

RESEARCH AND BRAND AUDIT

• Conduct daily research to support clients' advertising strategies. Provide ongoing analysis and dynamic recommendations as the project progresses, ensuring adaptability for periodic reviews.
• Monitor and evaluate Ad campaign results on a daily basis in coordination with client goals and benchmarks.
• Keep pace with social media and internet marketing industry trends and developments
• Ad audit for new clients or new campaigns for existing clients when requested by the team.

MEASUREMENT METRICS

• No of projects with complete goal achievement
• No. of New Strategies Implemented successfully.
• Client Retention
• Client satisfaction