Administration Executive

Key Responsibilities

Performance & Digital Marketing

• Plan, execute, and optimize performance marketing campaigns (Web & App campaigns) across Google Ads, Meta (Facebook & Instagram), and other paid channels, familiar with MMPs like appsflyer, branch, firebase
• Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, App push and re-engagement campaigns
• Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV
• Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals

Analytics & Business Understanding

• Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities
• Develop dashboards and reports to monitor KPIs and marketing efficiency
• Apply strong business acumen to align marketing strategies with revenue and growth objectives

Strategy & Execution

• Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns
• Manage multiple marketing projects simultaneously while meeting deadlines under pressure
• Identify new growth channels, tools, and marketing innovations

Stakeholder & Team Collaboration

• Coordinate with internal teams including product, sales, tech, and operations
• Communicate insights, results, and recommendations clearly to senior stakeholders

Connect me on : 9773988069