Admission Head

Job Description Head of Admissions

Location: Jasola, New Delhi (On-site)
Department: Admissions
Reports To: Director / Senior Management

About AIM

Asia Pacific Institute of Management (AIM), New Delhi, established in 1996, is an AICTE-approved management institute with a 30-year legacy in management education. AIM is looking for an experienced and result-oriented Head of Admissions to lead its admissions and student conversion function.

Role Overview

The Head of Admissions will take complete ownership of N2 operations, lead nurturing, application conversion, admissions, and enrollment targets.

The candidate must have prior admissions experience in a B-School, PGDM institute, or management education institution and should have successfully managed admissions teams and driven student enrollment targets.

Key Responsibilities

• Take complete ownership of N2, admissions, and enrollment targets across AIM's management programs.
• Lead the entire admissions funnel from qualified lead/application stage through counseling, selection, fee payment, and final enrollment.
• Build and manage a high-performing team of admissions managers, counselors, telecallers, and conversion executives.
• Establish daily, weekly, and monthly targets for counselors and continuously monitor performance.
• Develop effective lead nurturing and follow-up strategies across calls, WhatsApp, email, webinars, and one-to-one counseling.
• Improve conversion ratios at every stage of the admissions funnel.
• Ensure timely follow-up of N2 leads and prevent lead leakage.
• Monitor counselor productivity, lead ageing, response times, applications, offers, fee collections, and final admissions.
• Work extensively with the CRM/LeadSquared or similar platforms for lead allocation, tracking, automation, and reporting.
• Coordinate closely with the marketing team on lead quality, campaign performance, source-wise conversions, and student feedback.
• Conduct regular team reviews, call audits, training sessions, and counseling workshops.
• Develop admission scripts, objection-handling frameworks, follow-up processes, and SOPs.
• Oversee admission interviews, documentation, scholarships, offer management, and enrollment processes.
• Prepare admission forecasts, MIS reports, conversion dashboards, and management updates.
• Analyze competitor B-Schools, fee structures, scholarships, admission trends, and student decision-making factors.
• Ensure that the overall admissions process provides a professional and positive experience for students and parents.

Candidate Profile

• Prior experience in admissions at a B-School/PGDM institute is mandatory.
• Preferably 8–15 years of experience in higher education admissions with significant team-management responsibility.
• Proven track record of achieving admission and enrollment targets.
• Experience managing large teams of counselors and telecallers.
• Strong understanding of N2 operations, lead nurturing, counseling, application conversion, and admissions closures.
• Strong knowledge of CRM-based admissions management; experience with LeadSquared will be preferred.
• Excellent communication, leadership, analytical, and problem-solving abilities.
• Highly target-oriented with the ability to drive performance across large admission pipelines.

Key Success Metrics

Performance will primarily be evaluated on N2-to-application conversion, application-to-admission conversion, final enrollments, counselor productivity, lead response and follow-up efficiency, CRM discipline, and achievement of overall admission targets.