Adobe Analyst

About the Role: We are looking for an experienced Adobe Analytics Implementation Specialist with strong expertise in Adobe Analytics setup, configuration, tagging, and AEP Web SDK implementation. The ideal candidate should be capable of handling end-to-end analytics implementation activities including requirement gathering, SDR creation, technical documentation, implementation, QA/testing, and debugging. This role is primarily focused on analytics engineering and implementation rather than dashboarding or business reporting. Roles & Responsibilities: Adobe Analytics Implementation & Configuration • Configure and maintain Adobe Analytics implementations across websites and digital platforms. • Set up and manage report suites, eVars, props, success events, processing rules, and classifications. • Prepare Solution Design Requirements (SDRs) and technical implementation documentation. • Gather business requirements and translate them into tracking specifications. • Establish analytics governance and implementation standards. Tag Management & Tracking • Implement and manage tracking using Adobe Experience Platform Data Collection (Adobe Launch). • Configure page tracking, click tracking, form tracking, campaign tracking, and custom event tracking. • Manage marketing and third-party tags. • Collaborate with development teams for data layer implementation and validation. AEP Web SDK & Platform Implementation • Implement and configure AEP Web SDK. • Work with schemas, datastreams, datasets, and event forwarding. • Support migration from legacy Adobe Analytics implementations to AEP Web SDK architecture. • Exposure to Adobe Customer Journey Analytics (CJA) and Adobe Journey Optimizer (AJO) is preferred. QA, Validation & Debugging • Perform analytics QA and implementation validation. • Troubleshoot tracking discrepancies and data quality issues. • Utilize debugging tools such as Adobe Experience Platform Debugger, Omnibug, ObservePoint, and browser developer tools. Required Skills • Hands-on experience with Adobe Analytics implementation and configuration. • Expertise in Adobe Experience Platform Data Collection (Adobe Launch). • Strong understanding of eVars, props, success events, processing rules, and classifications. • Experience with AEP Web SDK implementation. • Knowledge of schemas, datastreams, datasets, and event forwarding. • Experience in SDR preparation and analytics documentation. • Strong understanding of HTML, JavaScript, and web technologies. • Experience in analytics QA, testing, and debugging. • Excellent communication and stakeholder management skills. • Node.js experience is an added advantage.