Adobe Analytics & Target Lead - REMOTE

Senior Adobe Customer Journey Analytics (CJA) & Target Lead

Work arrangement: Remote
Compensation: Open to negotiation based on experience

About the Role

We are seeking a Senior Marketing Technology Lead with strong hands-on expertise in Adobe Customer Journey Analytics (CJA) and Adobe Target.

You will serve as the client’s CJA expert, connecting data analytics teams with web and app engineering teams. You will translate analytics requirements into technical specifications and validate that delivered implementations match the defined solution.

You will own the Solution Design Reference (SDR), CJA connections, and data views. You will also manage Adobe Target testing. Although testing volume is limited, this role requires the ability to independently own Target configuration and reporting.

Key Responsibilities

• Partner with the client’s data analytics team to define analytics requirements and translate them into technical specifications for web and app engineering teams.
• Validate implementations against specifications and identify tracking or configuration gaps.
• Own and maintain the Solution Design Reference and supporting documentation as ongoing deliverables.
• Build and modify CJA connections and data views across an existing environment of approximately 13.
• Design new data views for email and push notification performance reporting.
• Onboard additional data sources into CJA, including digital experience monitoring data.
• Advise analytics and business stakeholders on the appropriate segments, events, and variables for their reporting needs.
• Define weekly reconciliation between CJA and backend order data, establish anomaly thresholds, and hand off recurring execution to the QA engineer.
• Own Adobe Target test configuration, audiences, traffic splits, and Analytics for Target (A4T) reporting.
• Identify relevant platform capabilities and advise the client’s analytics and CRM teams on their potential use.

Required Qualifications

• Strong hands-on experience with Adobe Customer Journey Analytics, including connections, data views, and data source onboarding.
• Ability to translate business and analytics requirements into clear technical specifications for web and app implementations.
• Experience creating and maintaining Solution Design References and analytics implementation documentation.
• Experience validating analytics implementations and investigating data discrepancies.
• Practical Adobe Target expertise, including test setup, audience configuration, traffic allocation, and A4T reporting.
• Understanding of events, variables, segmentation, and customer journey measurement.
• Ability to define data reconciliation processes and anomaly thresholds.
• Strong communication skills and experience collaborating with analytics, engineering, QA, CRM, and business teams.
• Ability to independently own solution design and provide technical guidance across teams.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per month

Language:

• English (Required)

Work Location: Remote