Adobe Analytics Lead

• Adobe Analytics Lead
• Malvern, PA 15068 (hybrid - 3 days onsite)
• 12 months with extension

Responsibilities

• Build and configure A/B tests, Experience Targeting, MVT, and Recommendations activities in Adobe Target.
• Translate marketing requirements into Target activities, ensuring proper creative, targeting rules, and performance tracking.
• Collaborate with WebOps and CDAO teams to ensure data availability, correct audience mapping, and compliant personalization.
• Perform QA and troubleshoot targeting, data, rendering, or antiflicker issues.
• Support analytics integration (e.g., A4T) and ensure accurate success metrics.
• Maintain operational workflows, SLAs, documentation, and campaign launch readiness.
• Support the setup and execution of AJO email, web, and mobile journeys, ensuring data readiness, audience configuration, and message consistency across channels.

Qualifications

• Adobe Target (core activities, QA, troubleshooting) Adobe Analytics / A4T reporting integration and calculated metrics Adobe Launch / Web SDK / Data Layer expertise for tagging and data availability HTML, CSS, JavaScript for modifying or validating Target experiences