Adobe Campaign Developer

Educational Requirements

• Bachelor of Engineering

Service Line

• Digital Experience

Responsibilities

• Key Responsibilities: Design, develop, and maintain campaign workflows, deliveries, and technical configurations in Adobe Campaign Classic. Build and support customer journeys and orchestration use cases using AJO, ensuring timely and accurate execution across channels. Implement audience segmentation, targeting rules, and personalization logic using profile and behavioral data. Develop and optimize campaign assets and templates (including dynamic content) to support reusable, scalable execution. Configure and troubleshoot integrations, data mappings, and inbound/outbound data flows required for campaign operations. Monitor campaign runs, identify failures or performance bottlenecks, and drive root-cause resolution with clear documentation. Ensure adherence to best practices for deliverability, compliance, and data governance while executing campaigns. Partner with stakeholders to gather requirements, estimate effort, and deliver enhancements aligned to business goals.

Technical and Professional Requirements

• Minimum Qualifications: BE, ME, BTECH, MTECH, MCA, MSC, or MBA.
• 34 years of hands-on experience working as an Adobe Campaign Developer or in a closely related campaign engineering role.
• Strong working experience in Adobe Campaign Classic including workflow development, campaign execution, and troubleshooting.
• Practical experience with AJO for journey orchestration and cross-channel campaign execution.
• Ability to translate marketing requirements into technical implementations with attention to quality and reliability.

Preferred Skills

• Technology- >Digital Marketing- >Adobe Campaign