Adobe Campaign Operation Manager

Roles & Responsibilities:

• Lead end‑to‑end digital marketing campaign execution for Taiwan and/or Hong Kong market using Adobe Campaign Classic V8
• Responsible for managing the stakeholders, coordinating and optimizing campaigns to achieve measurable results.
• Operate effectively in a fast-paced environment and serve as a liaison between campaign briefings and the technical operations team.
• A solid understanding of the technical configurations in Adobe campaign and full end-to-end campaign process, from brief to delivery, is essential. Additionally, the candidate must collaborate with internal stakeholders to ensure accuracy and timely delivery.
• Coordinate full lifecycle of digital campaigns: brief, build, QA, launch, monitor, and report.
• Collaborate with regional stakeholders and local teams to understand campaign requirements and create campaign briefs.
• Use Adobe Campaign Classic (ACC v8) to design workflows, manage audience segmentation, and schedule deliveries.
• Enforce quality-control standards and ensure timely delivery.
• Collaborate with analysts in delivering required reports and deliver post-campaign analysis.
• Liaise with the in-house technical team, coordinate discussions to resolve technical issue, implement optimization and enhancements.
• Provide strategic input, leveraging frontline insights from client interactions and current campaign use cases.
• Create documentation needed to support operations execution.
• Ensure compliance with data privacy and local market regulations (e.g., PDPA, GDPR).

Requirements:

• Bachelor degree in marketing or technology related discipline.
• 4 years of hands-on experience in digital campaign operations.
• Proficient in Adobe Campaign Classic (v7 or v8)
• Strong understanding of campaign lifecycle management and CRM/MarTech tools.
• Experience of managing campaigns in Taiwan and/or Hong Kong markets is a bonus.
• Strong project management and communication skills.
• This role is required to liaise with Taiwan/ Hong Kong customer.