Adobe Customer Journey Analytics Professional - CJA

Skills

XDM schema design, data ingestion (batch & streaming), and Profile Store setup,Adobe Cloud, AEP

Specific Remarks

Bachelor s Degree regular mandatory

Detailed Job Description

• 4+ years ofexperience in digital analytics, with a focus on Adobe CJA, Adobe Analytics,and AEP
• Strong expertisein cross-channel data integration and analysis
• Experience withcreating reports, dashboards, and visualizations in Adobe CJA Workspace
• Proficient inusing Adobe Experience Platform to manage customer profiles and dataconnections
• Solidunderstanding of JavaScript, HTML, and tag management tools (e.g., AdobeLaunch)
• Analyticalmindset with strong problem-solving skills and attention to detail
• Excellentcommunication skills, with the ability to translate data insights into businessstrategies

Key Responsibilities:

• Data Analysis & Insights:Utilize Adobe CJA to analyze cross-channelcustomer data and provide actionable insights
• Create and optimize interactive dashboards andvisualizations to communicate customer journey trends and KPIs
• Customer Journey Mapping:Develop comprehensive customer journey maps tounderstand behavior across touchpoints
• Identify pain points, opportunities, and keymoments in the customer lifecycle
• Adobe Experience Platform (AEP):Integrate and manage data sources within AEPto ensure seamless data flow for CJA
• Configure schemas, datasets, and connectionsin AEP for effective customer data management
• Adobe Analytics Expertise:Perform deep-dive analysis using AdobeAnalytics for digital performance and user engagement metrics
• Collaborate with teams to implement taggingand tracking strategies for accurate data collection
• Stakeholder Collaboration:Work closely with marketing, product, and datascience teams to align analytics efforts with business goals
• Present findings and recommendations to bothtechnical and non-technical stakeholders
• Optimization & Personalization:Support personalization efforts by analysingaudience segments and content performance
• Recommend strategies to improve campaignperformance and customer engagement