Adobe Journey Optimizer (AJO)

Must-Have Skills

• Adobe Journey Optimizer implementation: Hands-on experience delivering AJO solutions including

journey orchestration, event triggers, conditions, wait logic, automations, custom actions, messages,

offer decisioning, and channel configurations across email, push, SMS, in-app, and web.

• Adobe Experience Platform expertise: Deep working knowledge of AEP services including Real-Time

Customer Profile, Identity Service, XDM schema design, source connectors, datasets, audience

segmentation (rule-based and AI/ML), and destination configuration.

• Data modelling and XDM: Strong ability to design and implement Experience Data Model (XDM)

schemas for multi-channel marketing use cases. Ability to map source-system fields to XDM, define

identity namespaces, and model profile and experience event data correctly.

• SQL and data querying: Strong SQL proficiency for querying datasets, writing complex joins and

aggregates, applying filter conditions, transforming data, and working within AEP Data Distiller or

similar query environments.

• API development and integration: Hands-on experience integrating with AEP and AJO REST APIs,

designing custom actions, configuring webhooks, working with JSON payloads, managing OAuth or

IMS authentication, and validating with Postman or similar tooling.

• JavaScript and scripting: Proficiency in JavaScript for personalization logic, API calls, and custom

scripting within AJO and AEP. Comfort with HTML and CSS for email and web experience rendering.

• Segmentation and audience design: Practical experience creating and validating rule-based

segments, computed attributes, AI/ML-powered audiences, and multi-channel activation strategies

grounded in profile and behavioural data.

• Customer communication and advisory: Ability to engage enterprise customers independently,

articulate solution recommendations clearly, lead discovery workshops, and present technical designs

to both technical and business stakeholders with confidence.

• Basic AI and agentic skills: Working understanding of AI-assisted delivery, prompt engineering,

agentic workflows, and responsible use of AI tools to improve discovery, documentation, testing,

troubleshooting, and implementation productivity.

• AJO certifications: Relevant Adobe Journey Optimizer certifications or demonstrable equivalent

hands-on expertise, with willingness to maintain current certification status as the platform evolves.

• End-to-end delivery ownership: Demonstrated ability to own AJO/AEP workstreams from

requirements gathering through go-live, including documentation, testing, and post-launch support,

with limited supervision.

Good-to-Have Skills

• Web and Mobile SDK: Experience configuring Adobe Web SDK (Alloy) or Mobile SDK for event

collection, personalization rendering, and Edge Network integration with AJO and AEP.

• Other MarTech platforms: Experience with platforms such as Salesforce Marketing Cloud, Marketo,

Braze, or similar tools, bringing cross-platform perspective to solution design