Adobe Real-Time CDP (RTCDP) Solution Architect

Labcorp is seeking an Adobe Real-Time CDP (RTCDP) Solution Architect to join our growing team. This role is responsible for helping our organization maximize the value of our investment into Adobe RTCDP by strategizing a scalable architecture with a strong focus on data governance and security. The RTCDP Solution Architect will work closely with a multidisciplinary team of consultants, data engineers, and digital marketers.

• Own the enterprise B2B customer data architecture strategy, ensuring alignment with broader marketing, commercial, and digital transformation initiatives
• Act as a strategic advisor to marketing and business leadership on CDP capabilities, roadmap, and long-term platform evolution
• Define scalable architectural standards that support global business growth and cross-business unit integration

Responsibilities:

• Serve as a platform expert in Adobe Experience Platform Real-Time CDP
• Develop and maintain a long-term CDP architecture roadmap aligned with enterprise marketing and data strategy
• Provide deep domain expertise in technology stack, and data infrastructure, with a broad knowledge base in digital marketing
• Assess and audit the current state of our marketing technology stack
• Strategize, architect, and document a scalable RTCDP implementation, tailored to our business needs
• Drive complex architectural decision-making using industry benchmarks, vendor insights, and external best practices
• Translate business requirements into technical specifications
• Lead technical delivery; provide guidance to Data Engineers
• Support the implementation of proper data governance
• Evaluate and recommend enterprise architecture decisions that impact multiple business functions
• Collaborate with Marketing, Analytics, IT, and Data Governance teams to drive cross-functional CDP initiatives. Partner with business stakeholders to ensure CDP solutions support customer lifecycle, revenue growth, and operational efficiency
• Monitor industry trends, competitor CDP strategies, and emerging technologies to inform platform innovation and best practices

Education & Experience required:

• 5+ years of experience architecting and building data pipelines
• 3+ years of experience working in an agency environment; strong consulting, client-facing skills
• Degree in Computer Science, Data Science, Analytics, or related field or equivalent work experience preferred
• Hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, and connecting destinations for activation
• Experience with Adobe Tags (formerly called Launch”) and AEP WebSDK implementation
• Experience working with APIs
• Strong understanding of customer data platforms and the modern data infrastructure
• Experience working with cloud technologies such as AWS, Google Cloud, Azure, etc.
• Experience working with data warehouse solutions such as Amazon Redshift, Google BigQuery, Snowflake, etc.
• Ability to synthesize insights from internal and external sources to drive architectural decisions
• Strong analytical and strategic problem-solving skills in complex enterprise environments

Preferred Qualifications:

• Experience with Adobe Target a plus • Experience with data visualization tools such as Tableau, PowerBI, etc. a plus • Experience with marketing automation tools a plus