Adobe Tagging Specialist

Adobe Tagging Specialist

Key Responsibilities

• Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK
• Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings , and event-forwarding frameworks.
• Configure, QA, and govern Adobe Analytics implementations to ensure data accuracy and consistency.
• Manage Marketing Channel setup , processing rules, and attribution validation.
• Design, maintain, and validate Classifications (SAINT / Rule Builder) to support reporting and attribution.
• Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs.
• Implement and maintain 3rd-party marketing pixels (Meta, Google Ads, LinkedIn, Floodlight, etc.).
• Define KPIs and deliver dashboards and insights using Adobe Analytics Workspace and Tableau .
• Perform cohort, attribution, contribution, trend, and funnel analysis.
• Collaborate with marketing, product, and technology teams to optimize measurement and personalization.

Qualifications & Requirements

• Hands on experience in Adobe Tagging / Adobe Analytics .
• Strong hands-on experience with Adobe Launch, Adobe Web SDK , and modern tagging frameworks.
• Proven experience with Marketing Channels, Classifications, and Data Feeds in Adobe Analytics.
• Proficiency in JavaScript, HTML, and CSS for implementation and debugging.
• Strong understanding of data layers, XDM schemas, analytics governance , and data quality checks.
• Experience with Adobe Analytics Workspace and BI tools such as Tableau .
• Strong analytical, problem-solving, and communication skills.
• Bachelor’s degree in Computer Science, Analytics, Marketing, or related field (preferred).

Preferred Skills & Certifications

• Adobe Analytics – Business Practitioner certification.
• Adobe Analytics Developer / Architect certification.
• Adobe Experience Platform (AEP) certification.
• Experience with Adobe Customer Journey Analytics (CJA) .
• Exposure to server-side tagging, event forwarding, and privacy/compliance frameworks.