Ads & E-Commerce Campaign Manager

Ixperts Communication is a dynamic multinational enterprise with its primary head office in London, United Kingdom, and a strategic operations center in Rawalpindi, Pakistan. We specialize in scaling proprietary e-commerce brands and businesses established by our CEO in the UK and global markets.

Position Overview: Ads & E-Commerce Campaign Manager

We are seeking a data-driven, growth-oriented Ads & Campaign Manager with a proven track record in the e-commerce sector to join our Rawalpindi team. In this role, you will work hand-in-hand with our Shopify Store Manager to plan, launch, scale, and optimize high-converting paid ad campaigns across multiple channels (Meta, Pinterest, Google, TikTok, etc.). If you know how to convert store traffic into profitable sales and drive high ROAS in international markets like the UK, USA, and Gulf, we want to hear from you.

Key Responsibilities

• Campaign Strategy & Execution: Plan, build, launch, and manage end-to-end paid advertising campaigns tailored for e-commerce, primarily targeting UK, USA and Gulf customer bases.
• Store Manager Collaboration: Partner closely with the Shopify Store Manager to align ad creatives, promotional calendars, landing pages, product launches, and special offers with ongoing marketing campaigns.
• Multi-Platform Management: Run performance marketing campaigns on Meta Ads (Facebook & Instagram), Google Ads (Shopping, Search, Performance Max), TikTok Ads, Pinterest and retargeting networks.
• Creative & Copy Optimization: Collaborate on creative direction, write compelling ad copy, and continuously A/B test ad variations, headlines, and call-to-actions to maximize Click-Through Rates (CTR).
• Budgeting & ROAS Optimization: Monitor daily and monthly ad spend across campaigns to ensure target Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and overall profit margins are met.
• Tracking & Analytics: Setup, test, and troubleshoot conversion tracking infrastructure including Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and UTM parameters.
• Reporting: Track performance metrics, derive actionable insights, and deliver regular performance reports to senior leadership.

Candidate Requirements

• Experience: Minimum 2+ years of direct hands-on experience managing paid e-commerce ad campaigns with a proven history of scaling sales and maintaining healthy ROAS.
• E-Commerce Expertise: Deep understanding of the e-commerce buyer journey, conversion funnels, retargeting strategies, and seasonal promotional cycles.
• Technical Skills:
• Expert proficiency with Meta Ads Manager, Pinterest Ads, and Google Ads Manager.
• Strong working knowledge of tracking setup (Meta Pixel, GA4, CAPI).
• Familiarity with Shopify store architecture and how ad campaigns connect with product landing pages.
• Analytical Mindset: Comfortable making data-backed decisions based on key metrics (ROAS, CPA, CPC, CPM, CTR, and conversion rates).
• Communication & Teamwork: Excellent team collaboration skills to work seamlessly alongside store managers, graphic designers, and developers.

What We Offer

• Mentorship & Senior Support: Access to experienced leadership and a supportive working environment where you are provided with the tools and resources needed to succeed.
• Growth Environment: Opportunity to manage real ad budgets and scale brands in international markets.
• Career Advancement: Clear pathways for growth within a thriving multinational business.
• Values: A workplace culture that appreciates consistency, dedication, hard work, and long-term results.

Office timings: 11:00AM - 08:00PM
Working Days: Monday till Friday
Location: On-Site Rawalpindi Office.

Application Question(s):

• How many years of experience do you have managing paid ad campaigns (Meta/Google/Pinterest) specifically for e-commerce stores?
• Do you have experience managing e-commerce ad campaigns targeting UK, USA, Gulf, or other international markets?
• What average monthly ad spend have you previously managed, and what metrics (e.g., ROAS, CPA) do you prioritize when scaling an e-commerce campaign?
• Did you read the job post in full and willing to do on-site job at our Rawalpindi Office for the dedicated role?
• If we ask you for the past proven working experience for the job role, would you be able to do that?

Location:

• Rawalpindi Satellite Town (Preferred)

Work Location: In person