ADS Manager

Ads Manager – Job Description

Position: Ads Manager
Department: Marketing / Digital Marketing
Location: Gurugram, Haryana
Experience: 2–5 Years
Employment Type: Full-Time

Job Summary:
We are looking for a performance-driven Ads Manager to plan, execute, monitor, and optimize digital advertising campaigns across platforms such as Meta Ads (Facebook & Instagram), Google Ads, and other relevant platforms. The candidate will be responsible for improving campaign performance, generating quality leads, and achieving marketing objectives within the allocated budget.

Key Responsibilities:

• Plan and manage paid advertising campaigns across Meta, Google, and other platforms.
• Create and optimize campaigns, ad sets, audiences, budgets, and bidding strategies.
• Monitor campaign performance, CPL, CPA, ROAS, CTR, conversions, and other key metrics.
• Conduct audience research and competitor analysis.
• Perform A/B testing of creatives, ad copies, audiences, and landing pages.
• Coordinate with the creative and content team for ad creatives, videos, and copy.
• Track leads and conversions and identify opportunities for improvement.
• Prepare regular performance reports and share insights with management.
• Optimize campaigns to improve lead quality and reduce acquisition costs.
• Manage daily/weekly/monthly advertising budgets effectively.
• Stay updated with changes in Meta Ads, Google Ads, tracking, and digital marketing trends.

Requirements:

• 2–5 years of hands-on experience in paid advertising/performance marketing.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience with lead generation and e-commerce campaigns will be an advantage.
• Good understanding of Google Analytics, Pixel/Conversion API, UTM tracking, and conversion tracking.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Ability to work with targets and manage advertising budgets.

Key Skills:

Meta Ads | Google Ads | Performance Marketing | Lead Generation | Campaign Optimization | A/B Testing | Analytics | Conversion Tracking | ROAS | CPL/CPA | Audience Targeting | Reporting

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Work Location: In person