Ads Manager

Job highlights

• Create and manage campaign budgets,ensuring cost-effective ad spending and maximum return on ad spend (ROAS) . Monitor,analyze,and report on key performance indicators (KPIs) including CTR,CPC,CPA,conversions,impressions,etc .

• Plan, develop, and execute paid advertising strategies across platforms such as Google Ads, Facebook Ads Manager, Instagram, LinkedIn, YouTube, and other relevant networks

• Conduct market and audience research to create highly targeted ad campaigns

• Create and manage campaign budgets, ensuring cost-effective ad spending and maximum return on ad spend (ROAS)

• Monitor, analyze, and report on key performance indicators (KPIs) including CTR, CPC, CPA, conversions, impressions, etc

• Continuously optimize ad creatives, copy, targeting, bidding, and A/B testing for better performance

• Collaborate with content creators, designers, and marketing team to ensure cohesive campaign messaging

• Stay updated with industry trends, algorithm changes, and platform policies to ensure compliance and efficiency

• Implement and monitor pixel tracking, retargeting campaigns, and audience segmentation

• Generate monthly and quarterly reports detailing campaign performance and strategic insights

• overview We are seeking a skilled and strategic Ads Manager to oversee and optimize our digital advertising campaigns across multiple platforms

• The ideal candidate will have strong experience in running data-driven ad campaigns, managing budgets, and delivering high ROI through paid media strategies

• You will be responsible for planning, executing, monitoring, and reporting on campaigns to support our brand growth, lead generation, and sales objectives

• preferredSkillsStrong understanding of SEO, SEM, performance marketing, and conversion tracking