Ads Optimization

Key Responsibilities:

• Plan, set up, manage, and optimize advertising campaigns across multiple digital platforms, including Facebook, Google, YouTube, TikTok, LINE, X, and other relevant channels, covering all stages of the marketing funnel.
• Develop performance-driven digital media plans and campaign strategies using SEM, GDN, social media advertising, retargeting, and other paid media solutions.
• Communicate with clients to provide recommendations, campaign updates, and strategic advice for promoting products and services through digital channels in both Thai and English.
• Use AI tools appropriately to support audience research, keyword research, ad copy development, campaign structuring, reporting, performance analysis, and workflow efficiency.
• Review, refine, and validate AI-assisted outputs to ensure accuracy, relevance, platform suitability, and quality before campaign launch or client presentation.
• Monitor campaign performance closely and optimize targeting, bidding, creatives, placements, and budget allocation to improve results and maximize return on ad spend.
• Manage campaign delivery according to approved plans, timelines, and performance objectives.
• Prepare detailed media plans, project timelines, key milestones, workstreams, and campaign execution schedules.
• Coordinate and control campaign budgets, monitor spending, and track costs to ensure efficient and on-budget delivery.
• Analyze campaign data, audience behavior, requests, comments, and user feedback to identify problems, generate insights, and improve campaign performance.
• Prepare weekly or monthly performance reports, campaign analyses, and optimization recommendations for clients.
• Stay updated on paid media trends, platform updates, ad formats, performance tools, and emerging AI-enabled marketing workflows.

Job Qualifications:

• Bachelor’s degree in Business, Political Science, Communication Arts, Journalism, Marketing, or a related field.
• At least 3 years of experience in digital marketing, media buying, performance marketing, or social media marketing.
• Strong understanding of digital marketing fundamentals, including SEO, SEM, Google Ads, Facebook Ads, TikTok Ads, LINE, X, and other relevant advertising platforms.
• Experience in setting up and optimizing paid media campaigns across multiple channels and funnel stages.
• Comfortable using AI tools as part of the advertising workflow to support planning, copy development, analysis, reporting, and productivity improvement.
• Able to evaluate, refine, and improve AI-generated outputs with sound judgment and performance-focused thinking.
• Strong analytical skills with the ability to interpret campaign data, user behavior, requests, and feedback in order to solve problems and improve results.
• Service-minded with good interpersonal skills and the ability to communicate effectively with clients and internal teams.
• Good command of both Thai and English.
• Able to manage multiple campaigns, work under pressure, and adapt to changing priorities or schedules.
• Creative, proactive, and open to fresh ideas, new technologies, and continuous learning.
• Keen interest in digital trends, ad platform updates, and performance optimization.
• willing to work flexible hours and have service mindset.