Ads optimization

Key responsibilities

• Set up, launch, manage, and optimize paid ad campaigns across multiple advertising platforms, with primary focus on Meta Ads and TikTok Ads
• Plan monthly advertising strategies, allocate performance budgets efficiently, and define clear target audiences to reach ROI/ROAS goals
• Continuously monitor, perform A/B testing, analyze ad performance, and optimize campaigns to achieve lower CAC (Customer Acquisition Cost) and higher conversion rates
• Work closely with the Creative and Graphic design team to brief ideas, request top-performing creative assets, and develop high-converting ad visuals and copy

About you

• Hands-on experience and strong track record with Meta Ads Manager and TikTok Ads Manager
• Good understanding of Google Ads ecosystem with the ability to manage and communicate work with third-party outsources effectively
• Strong analytical mindset with proficiency in digital marketing metrics (ROAS, CPA, CTR, CPM, Conversion Rates, etc.)
• Ability to multi-task, manage budgets, and work in a fast-paced environment