Ads Optimization Specialist

Job Description : Ads Optimization Specialist

Department: Marketing

Company: The Glam Group (The Glam Clinic, The Glam Style, The Glam Wellness and Spa)

Reports to: Head of Marketing

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Position Summary

We are looking for an In-House Ads Optimization Specialist to manage and optimize paid advertising campaigns across our beauty, wellness, spa, and lifestyle brands. This role is responsible for driving qualified leads, increasing bookings and sales, improving ROAS, and supporting overall brand growth through performance marketing strategies.

The ideal candidate is analytical, creative, trend-aware, and experienced in digital advertising platforms with a strong understanding of beauty, wellness, spa, and luxury consumer behavior. Experience in lead generation for clinics, aesthetics, beauty, wellness, or spa businesses is highly preferred.

Strong English communication skills are required for campaign coordination, reporting and international platforms.

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Key Responsibilities

Paid Advertising Management

• Manage and optimize campaigns on Meta (Facebook/Instagram), TikTok, Google, YouTube, and other digital platforms both in Thailand and Global

• Monitor ad performance daily and adjust campaigns for maximum efficiency

• Conduct audience targeting, retargeting, A/B testing, and budget optimization

• Scale high-performing campaigns and reduce underperforming ad spend

• Develop strategies focused on lead generation, bookings, and revenue growth

• Lead Generation & Conversion Optimization

• Generate qualified leads and increase appointment bookings

• Optimize conversion funnels, lead forms, and customer journeys

• Coordinate with sales/admin teams to improve lead quality and conversion rates

• Track cost per lead (CPL), cost per booking, and ROAS

• Understand customer acquisition strategies for clinic, aesthetics, wellness, and spa services

Creative & Content Performance

• Work closely with head of marketing and sale team

• Analyze creative performance and identify winning ad concepts, hooks, and CTAs

• Support development of high-performing beauty, wellness, and lifestyle campaigns

• Stay updated on social media trends and competitor strategies

• Reporting & Data Analysis

• Prepare weekly and monthly performance reports

• Analyze campaign metrics including CTR, CPC, CPM, CPL, conversion rate, and ROAS

• Provide optimization recommendations and marketing insights

• Monitor campaign revenue and customer acquisition performance

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Brand Support

Support marketing campaigns across:

The Glam Clinic — Aesthetics, beauty treatments, injection

The Glam Style — Nails, Spa, Massage, Lashes

The Glam Wellness & Spa — Wellness programs, spa packages, memberships, Longevity Club

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Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field

• Minimum experience in digital advertising, performance marketing, or lead generation

• Experience in clinic, beauty, aesthetics, wellness, or spa industry is highly preferred

• Strong knowledge of Meta Ads Manager, TikTok Ads, and Google Ads

• Strong analytical and problem-solving skills

• Understanding of beauty, wellness, luxury, or lifestyle industries

• Creative mindset with attention to detail

• Able to work in a fast-paced environment

• Strong English communication skills (spoken and written) are required

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Preferred Skills

• Performance marketing strategy

• Lead generation strategy

• Conversion optimization

• Retargeting setup

• Social media advertising

• Campaign analysis and reporting

• Consumer behavior understanding

• Content performance analysis

• Experience managing beauty clinic or spa advertising campaigns

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KPIs

• Cost per lead (CPL)

• Cost per booking

• ROAS (Return on Ad Spend)

• Conversion rate

• Lead quality

• Revenue contribution from campaigns

• Campaign growth performance

• Monthly booking and sales targets

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Personality Traits

• Proactive and results-driven

• Analytical and detail-oriented

• Creative thinker

• Strong communication skills

• Fluent or strong in English communication

• Fast learner and adaptable

• Team player with commercial mindset

• Goal-oriented with strong sense of ownership