Ads Optimization Specialist

Key Responsibilities

Performance Ads Management

• Plan, set up, manage, monitor, and optimize advertising campaigns across TikTok Ads, TikTok Shop Ads/GMV Max, Meta Ads, Shopee Ads, Lazada Ads, and other relevant platforms.
• Manage multiple client accounts and advertising budgets simultaneously.
• Optimize campaigns toward key business KPIs such as GMV, ROAS, ROI, CPA, CVR, CTR, CPC, and revenue.
• Monitor campaign performance daily and make optimization decisions based on data.
• Scale high-performing campaigns while maintaining efficiency and profitability.

E-commerce & TikTok Shop Optimization

• Develop advertising strategies to support TikTok Shop sales, LIVE Streaming, Short Video, Affiliate, and Mega Campaigns.
• Analyze performance across the full customer journey from traffic → product view → add-to-cart → conversion → GMV.
• Work closely with LIVE, Content, Affiliate, and Commercial teams to maximize overall campaign performance.
• Identify high-performing products, creatives, audiences, LIVE sessions, and creators to allocate advertising budget effectively.
• Support key campaign periods such as Double Day, Payday, Brand Day, Product Launch, and Mega Campaigns.

Data Analysis & Reporting

• Analyze campaign data and identify opportunities to improve performance.
• Prepare weekly and monthly performance reports with clear insights and recommendations.
• Conduct campaign performance reviews and provide actionable optimization plans to clients and internal teams.
• Track advertising budget utilization and ensure spending is aligned with agreed targets.
• Identify performance gaps and proactively recommend solutions.

Client & Internal Collaboration

• Work closely with Commercial/Account Management teams to develop media strategies for clients.
• Present campaign results, insights, and optimization recommendations when required.
• Coordinate with Content and Creative teams to identify winning creative formats and improve advertising performance.
• Support media planning and budget recommendations for new business proposals and existing clients.

Qualifications

• Bachelor's degree in Marketing, Business, Communication, Economics, Data Analytics, or related fields.
• 1–3+ years of experience in Performance Marketing, Ads Optimization, Media Buying, E-commerce, or Digital Marketing.
• Hands-on experience with at least one major advertising platform, preferably TikTok Ads / TikTok Shop Ads.
• Experience with Meta Ads, Shopee Ads, Lazada Ads, or Google Ads is an advantage.
• Strong understanding of performance metrics including ROAS, ROI, CPA, CPC, CTR, CVR, AOV, and GMV.
• Strong analytical skills and comfortable working with large amounts of campaign data.
• Good command of Excel / Google Sheets.
• Able to manage multiple brands, campaigns, and deadlines simultaneously.
• Proactive, detail-oriented, and comfortable working in a fast-paced agency environment.