Ads Optimizer

Location: BTS Krung Thonburi (สถานีกรุงธนบุรี)

WFH: 1 Day per Week

About the role

You will own the full paid media operation across on-platform channels (TikTok Shop, Shopee) and social/search networks (Facebook, Instagram, Google Ads), with a clear mandate: maximize ROAS, drive revenue, and scale what works. This role is ideal for a data-driven marketer who is comfortable running campaigns end-to-end — from strategy and creative briefing to day-to-day optimization and performance reporting.

Key responsibilities

• Plan, launch, and optimize paid campaigns on TikTok Shop and Shopee Ads to drive direct sales and maximize return on ad spend
• Manage campaign structure, bidding strategies, audience targeting, and budget allocation across both platforms
• Monitor daily performance metrics, identify underperforming campaigns, and make fast adjustments to protect ROI
• Collaborate with the brand and content teams to brief and iterate on creative assets based on performance data
• Stay on top of platform algorithm changes, new ad formats, and promotional mechanics on TikTok Shop and Shopee
• Manage Meta Ads campaigns across Facebook and Instagram for brand awareness, traffic, and conversion objectives
• Build and refine audience segments using first-party data, lookalikes, and interest targeting
• A/B test ad creatives, copy, and landing pages to continuously improve click-through and conversion rates
• Plan and manage Search, Display, Shopping, and Performance Max campaigns on Google Ads
• Produce clear, actionable weekly and monthly performance reports across all paid channels

About you

• 3–5 years of hands-on experience managing paid media campaigns across multiple platforms
• Proven track record of managing budgets with measurable results in ROAS and revenue growth
• Direct experience with TikTok Ads, Shopee Ads, Meta Ads (Facebook & Instagram), and Google Ads
• Strong analytical skills — comfortable reading data and acting on it quickly
• Understanding of e-commerce conversion funnels and how paid media drives each stage
• Able to work independently, manage multiple campaigns simultaneously, and prioritize under pressure
• Experience running ads for beauty, personal care, health tech, or lifestyle products (strongly preferred)
• Familiarity with Beauty Technology or wellness product categories in the Thai market (strongly preferred)

Benefits

• Flexible working hours, Monday – Friday
• WFH 1 day per week
• Annual leave, sick leave, and personal leave
• Employee product discount (~70%) across all CBG brands
• Performance-based bonus
• Annual salary review
• Birthday holiday (1 additional day in birthday month)
• Social security
• Company annual party and monthly team activities
• Training and development programs relevant to the role

About us

CBG Corporation is a brand owner in the beauty technology and wellness space, home to three brands: CBG (Beauty Tech Tools), Kiki&Co (Hair Care Devices), and Dawn (Red Light Therapy Devices). We are a fast-growing, execution-driven team building brands that win in modern trade, e-commerce, and digital channels across Thailand.