Ads Optimizer

Job Responsibilities

• Plan, set up, and optimize online advertising campaigns across platforms such as Facebook, Instagram, TikTok, Google, and other digital channels.
• Monitor and analyze campaign performance, including Reach, Impressions, Clicks, CTR, CPC, CPM, Conversion Rate, and ROAS.
• Continuously optimize campaigns, targeting, budgets, bidding strategies, creatives, and placements to improve advertising performance and achieve campaign objectives.
• Conduct A/B Testing on ad creatives, audiences, messaging, and campaign strategies to identify the most effective approaches.
• Analyze campaign data and identify trends, opportunities, and issues to improve overall advertising efficiency and ROI.
• Prepare regular performance reports and provide insights and recommendations to support marketing and business decisions.
• Collaborate with Marketing, Content, Creative, Sales, and other relevant teams to develop effective advertising campaigns and promotional strategies.
• Stay up to date with changes in advertising platforms, digital marketing trends, audience behavior, and new optimization techniques.
• Manage multiple advertising campaigns simultaneously while ensuring campaigns are launched accurately and within deadlines.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree or higher in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Experience in Ads Optimization, Performance Marketing, Digital Marketing, Media Buying, or a related field is preferred.
• Good understanding of advertising platforms such as Meta Ads, TikTok Ads, Google Ads, and other digital advertising platforms.
• Strong analytical and problem-solving skills with the ability to interpret campaign data and identify optimization opportunities.
• Strong understanding of key advertising metrics such as CTR, CPC, CPM, Conversion Rate, CPA, and ROAS.
• Proficient in Excel or Google Sheets for data analysis, reporting, and performance tracking.
• Detail-oriented with strong numerical and analytical skills.
• Able to manage multiple campaigns, prioritize tasks, and work effectively under pressure.
• Proactive, fast learner, and interested in keeping up with digital advertising trends and platform updates.
• Good communication and collaboration skills with the ability to work effectively with cross-functional teams.