Ads Optimizer

About the role

The Media Optimizer is responsible for monitoring, analyzing, and optimizing digital media campaigns to ensure maximum performance and efficiency. This role focuses on data-driven decision-making to improve campaign results, ROI, and overall media effectiveness.

Key responsibilities

• Monitor and optimize digital media campaigns across platforms (e.g., Facebook, Google, TikTok, etc.)
• Analyze campaign performance and identify opportunities for improvement
• Adjust targeting, bidding, budget allocation, and creatives to maximize results
• Track key metrics such as CTR, CPC, CPA, ROAS, and conversions
• Prepare performance reports with actionable insights and recommendations
• Collaborate with Strategy, Media Planning, and Creative teams to enhance campaign effectiveness
• Conduct A/B testing and continuously improve campaign performance
• Stay updated on platform changes, tools, and digital media trends
• Leverage Manus.ai to analyze performance and identify scaling opportunities
• Automate data and reporting via Manus.ai to deliver rapid, actionable insights

About you

• Bachelor's degree in Marketing, Advertising, Business, or related fields
• 2–4+ years of experience in digital media buying or optimization
• Hands-on experience with ad platforms (Meta, Google Ads, TikTok, etc.)
• Experience or strong familiarity with AI workflow automation and autonomous agents (e.g., Manus.ai) is highly preferred
• Strong analytical skills and familiarity with data/reporting tools
• Detail-oriented with strong problem-solving abilities
• Data-driven mindset
• Analytical thinking
• Platform expertise
• Time management