Ads performance

About the role

We are looking for a Performance Ads Manager to take ownership of paid advertising campaigns and drive measurable customer acquisition, lead generation, and conversion. The ideal candidate has strong hands-on experience with Meta Ads, understands performance marketing metrics, and has experience in financial services, fintech, iGaming, digital entertainment, e-commerce, or other performance-driven industries.

Key responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and other relevant digital platforms.
• Develop performance marketing strategies focused on customer acquisition, lead generation, conversion, and ROI.
• Conduct audience research, segmentation, and targeting to improve campaign performance.
• Manage advertising budgets and allocate spending based on campaign performance.
• Monitor key performance metrics including CPL, CPA, CTR, conversion rate, ROAS, and lead quality.
• Conduct A/B testing across audiences, creatives, ad copy, landing pages, and campaign structures.
• Work closely with marketing and creative teams to develop and optimize high-performing advertising materials.
• Analyze campaign data and provide regular performance reports with actionable insights and recommendations.
• Identify opportunities to reduce acquisition costs and improve conversion and lead quality.
• Track the customer acquisition funnel from initial advertising engagement through to qualified leads and conversions.

About you

• 2+ years of hands-on experience in Performance Marketing / Paid Advertising.
• Strong practical experience with Meta Ads Manager.
• Experience managing advertising budgets and performance targets.
• Strong understanding of CPL, CPA, CTR, conversion rate, ROAS, and customer acquisition funnels.
• Experience with campaign tracking, analytics, and performance reporting.
• Strong analytical and problem-solving skills.
• Ability to work independently and make data-driven decisions.
• Experience in financial services, fintech, iGaming, digital entertainment, e-commerce, or other performance-driven industries is highly preferred.
• Familiarity with Google Ads, TikTok Ads, Google Analytics, tracking pixels, and CRM systems is an advantage.
• Good English communication skills.